Marketing Postgraduate Thesis Topics & Research Materials

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Marketing

Showing 1-750 of 900 Thesis

Marketing. 4 min read

ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPO...

<p> </p><p>It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or f...

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Marketing. 3 min read

AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS...

<p>This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis (A case study of petals cosmetics). Adverti...

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Marketing. 2 min read

THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE...

<p> </p><p>The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the ...

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Marketing. 3 min read

AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA...

<p>This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nig...

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Marketing. 2 min read

THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT...

Abstract: The marketing of poultry products faces various challenges that hinder the efficiency of the supply chain and affect the profitability of producers a...

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Marketing. 2 min read

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION....

Abstract: Marketing strategy plays a crucial role in determining the productivity and success of an organization. This research project aims to explore the imp...

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Marketing. 2 min read

THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUDY OF...

Abstract: Product management plays a crucial role in the marketing of banking services, particularly in the competitive landscape of the financial industry. Th...

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Marketing. 2 min read

THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE ...

The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beve...

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Marketing. 4 min read

A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT...

Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace kn...

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Marketing. 3 min read

THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE...

This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu.To solve the research problem primary and s...

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Marketing. 2 min read

ADVERTISING AS A “POWER TOOL” FOR BUSINESS GROWTH (A CASE STUDY OF NIGER...

The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and...

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Marketing. 3 min read

THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE ST...

This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reve...

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Marketing. 2 min read

AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS (A CASE ...

The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen ...

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Marketing. 2 min read

ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION...

The research work is meant to examine the extent at which advertising effectiveness can either draw people attention a particular project or how it ineffecti...

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Marketing. 4 min read

THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY O...

Sales promotion is much more diverse than either personal selling or advertising firms defines it in different ways depending on what they want to achieve.Ass...

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Marketing. 2 min read

THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF ...

Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, an...

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Marketing. 2 min read

AN IN-DEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU...

This research work is “An In-depth study on the Brand Switching Behaviour of Malta Drink Consumers” This study tends to establish the impact of t...

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Marketing. 2 min read

AN INVESTIGATION INTO MARKETING IMPLICATION OF STREET TRADING IN URBAN CENTERS...

This research was designed to investigate the marketing implication of street trading in Abia state urban areas, with Umuahia metropolis as a case study. This...

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Marketing. 2 min read

AN EVALUATION OF THE DISTRIBUTION STRATEGIES ADOPTED BY OANDO PLC FOR THE MARKETING ...

This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a pro...

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Marketing. 2 min read

AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU METROPO...

        This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the u...

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Marketing. 4 min read

IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN E...

The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All...

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Marketing. 3 min read

AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN...

This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc.The study seeks to find out how product positioning helps th...

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Marketing. 4 min read

E-Systems As Promotional Tools Of Advertisement In An Organization...

Advertising is one of the four major tools that companies employ to direct persuasive communication to the target audience through various media, in order...

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Marketing. 2 min read

A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY (A CASE STUDY OF ...

This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “3...

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Marketing. 4 min read

AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMEN...

This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information syste...

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Marketing. 3 min read

“AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM” (A CASE ...

The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms ...

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Marketing. 2 min read

AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN T...

The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential cu...

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Marketing. 4 min read

ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA (A CASE STUDY OF UNL...

It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based ...

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Marketing. 2 min read

ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA (A CASE STUDY OF UNL...

It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based ...

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Marketing. 3 min read

EFFECTS OF TELEVISION ADVERTISING IN CONSUMER BEHAVIOUR (A CASE STUDY OF IMO DETERMI...

This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the mean...

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