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Marketing
Showing 1-780 of 900 Thesis
EFFECTS OF TELEVISION ADVERTISING IN CONSUMER BEHAVIOUR (A CASE STUDY OF IMO DETERMI...
This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the mean...
EFFECTS OF TELEVISION ADVERTISING IN CONSUMER BEHAVIOUR (A CASE STUDY OF IMO DETERMI...
This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the mean...
THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA...
The impact of Road Transportation has proved to the only logical basis for the sustenance of the educational services such as Federal polytechnic Nekede Owerr...
EMPLOYEE BENEFITS AND ITS EFFECT ON EMPLOYEE PRODUCTIVITY (A CASE OF FIRST BANK OWER...
Many factors contribute to an organization’s success in accomplishing its mission and objectives, but none more than the employer’s greatest ass...
ENTREPRENEURIAL STUDYING OF A GOAT IN PRODUCTION IN IDEATO SOUTH L.G.A...
This study is entrepreneurial studying of a goat in production in ideato south l.g.ausing primary data from 18 commercial goat farms in different states. It h...
EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCT IN EDUCATIONAL SECTOR...
The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both th...
THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL INDU...
This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test...
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVI...
This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and con...
GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGE...
The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims pr...
THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY (A CASE S...
This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study ...
IMPACT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA (A STUDY OF NIGERIA BOTT...
It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based ...
IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUD...
Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc.Recently, 7-up bottling company Plc reem...
IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS (A STUDY OF SOME SELECTED BANKS)...
The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank a...
IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUD...
Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc.Recently, 7-up bottling company Plc reem...
IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS (A STUDY OF SOME SELECTED BANKS)...
The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank a...
IMPORTANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COM...
The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contribu...
INTERNAL CONTROL IN SWEDISH SMALL AND MEDIUM SIZE ENTERPRISES...
Small and medium size enterprises are currently the major part of economic activities through out the world. Nowadays, they represent about 99% of all types o...
INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF NEW DAY PHARMACEUTICALS LIM...
The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce...
THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BA...
The need for this study being the impact of new product in commercial bank performance was to introduce the rate at which the introduction of this product is ...
MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE (A CASE...
This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Succ...
AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN TH...
The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential cu...
EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CASE STUD...
It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconcept...
THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING ...
The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contribut...
EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A...
The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in competitive indu...
THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, N...
The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer pa...
THE EFFECT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A Case Study of...
In our locality where the patronage of industrial product is not common on high, firm involve must devise means to keep their head above water in terms of sal...
MANAGEMENT CONTROL SYSTEMS DURING EARLY LIFE CYCLE PHASES (A CASE STUDY IN THE SOCIA...
The objective of this study is to investigate how and why an organisation’s management control systems (MCS) package evolves during the birth and growt...
MANAGEMENT OF PUBLIC ENTERPRISES IN NIGERIA (A CASE STUDY OF NTA, AWKA)...
Management in all ramifications has been noted as a critical and indispensable element in all organizations. Nevertheless, public enterprises are in dilemma o...
MARKET SEGMENTATION: AS A TOOL OF ACHIEVING ORGANIZATIONAL SALES OBJECTIVE IN NIGERI...
It has been stated that production is not complete until the product reaches the hands of the final consumer. Consumption is the sole purpose of production. T...
Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers Exp...
The paper examined the Nigerian experience as regards the use of marketing concept ideals and the satisfaction of the needs of target customers of the needs o...
