Marketing Postgraduate Thesis Topics & Research Materials

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Marketing

Showing 1-720 of 900 Thesis

Marketing. 4 min read

Importance of product life cycle in marketing organization ...

<p> The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of...

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Marketing. 4 min read

Influence of advertisement in consumer’s buying behaviour ...

<p> <em>Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement ...

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Marketing. 3 min read

Influence of pricing strategy on the sales of new product...

<p> </p><p><em>This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that ne...

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Marketing. 2 min read

Marketing of petroleum products...

<p> This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among o...

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Marketing. 4 min read

Impact strategic marketing in nigerian banks...

<p> </p><p>The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All Stat...

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Marketing. 3 min read

Guerrilla marketing for improving performance of marketing of hotel services in nige...

<p> The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. ...

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Marketing. 3 min read

The effect of test marketing on product innovation...

<p> This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. T...

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Marketing. 4 min read

Effects of television adverting in consumer behaviour...

<p> This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understa...

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Marketing. 4 min read

Effectiveness of strategic marketing in nigerian banks ...

Abstract: This research project aims to investigate the effectiveness of strategic marketing in Nigerian banks. The Nigerian banking sector has experienced sig...

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Marketing. 2 min read

Effective branding decision and customers choice of beverage...

Abstract: The success of beverage brands in the market is highly influenced by the effectiveness of branding decisions made by companies. Branding plays a cruc...

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Marketing. 3 min read

Effects of job satisfaction on employee performance...

Abstract: Employee job satisfaction is a critical component of organizational success as it directly impacts employee performance. This study aims to investiga...

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Marketing. 2 min read

Automatic in business organization...

<p> The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of t...

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Marketing. 4 min read

An evaluation of sales promotion in increasing the levels of network patronage in th...

<p> The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and p...

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Marketing. 3 min read

An appraisal of the distribution strategies of ice cream firm...

<p> <em>The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encounte...

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Marketing. 4 min read

An appraisal of the distribution strategies of ice cream firm...

<p> <em>The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encounte...

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Marketing. 4 min read

An analysis of the impact of marketing information system in new planning developmen...

<p> <em>This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that market...

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Marketing. 3 min read

A critical study of the impact of advertising on consumers patronage ...

Abstract: Advertising plays a significant role in shaping consumer behavior and influencing their patronage decisions. This study aims to critically examine th...

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Marketing. 3 min read

Strategic marketing planning as a means of achieving increase in market share in the...

<p> </p><p>Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive ...

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Marketing. 3 min read

Sales promotion in increasing the levels of network patronage in the telecoms indust...

Abstract: Sales promotion plays a crucial role in influencing consumer behavior and increasing patronage levels in the telecoms industry in Nigeria. This study...

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Marketing. 2 min read

The importance of digital marketing strategy to small scale enterprises...

Abstract: Small scale enterprises are an essential component of the global economy, contributing significantly to job creation and economic growth. In today's ...

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Marketing. 4 min read

Effect of covid-19 lockdown measures on rice marketing ...

<p> At the global level and particularly across sub-Saharan African (SSA), while rice farmers and marketers are still battling the negative impact of c...

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Marketing. 3 min read

Effect of social media communications on students’ buying behaviour towards sm...

Abstract: The rapid growth of social media platforms has significantly influenced consumers' buying behavior, especially among students. This study aims to inve...

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Marketing. 3 min read

Sales management in the brewery industry ...

<p> The research was carried out as a result of some of the following problems.<br>Sales people represent their company to the outside world, con...

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Marketing. 4 min read

Relevance of marketing information system in the achievement of organizational objec...

<p> Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC)...

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Marketing. 4 min read

An appraisal of investor confidence in the nigerian real estate sector...

Abstract: This research project conducts an appraisal of investor confidence in the Nigerian real estate sector. The real estate sector in Nigeria has experien...

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Marketing. 3 min read

Commercial real estate risk in nigeria: issues for investors...

Abstract: Commercial real estate investment in Nigeria presents opportunities and challenges for investors. This research aims to explore the various risks ass...

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Marketing. 2 min read

THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT...

<p> </p><p>&nbsp; &nbsp; &nbsp; &nbsp; Sales promotion is much more diverse than either personal selling or advertisement f...

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Marketing. 2 min read

IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ...

<p> </p><p><br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The study focuses on the impact of effective public ...

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Marketing. 2 min read

THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE...

<p> </p><p>This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the...

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Marketing. 4 min read

THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE...

Abstract: Personal selling is a crucial component of marketing strategy, especially in the beverage industry where direct interaction with customers can signif...

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