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Marketing

Showing 1-720 of 853 Thesis

Marketing. 2 min read

AN INVESTIGATION INTO MARKETING IMPLICATION OF STREET TRADING IN URBAN CENTERS...

This research was designed to investigate the marketing implication of street trading in Abia state urban areas, with Umuahia metropolis as a case study. This...

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Marketing. 2 min read

AN EVALUATION OF THE DISTRIBUTION STRATEGIES ADOPTED BY OANDO PLC FOR THE MARKETING ...

This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a pro...

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Marketing. 3 min read

AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU METROPO...

        This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the u...

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Marketing. 3 min read

IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN E...

The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All...

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Marketing. 3 min read

AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN...

This study is a research into Ò€œAn Evaluation of Product Positioning on Unilever Nigeria Plc.The study seeks to find out how product positioning helps th...

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Marketing. 3 min read

E-Systems As Promotional Tools Of Advertisement In An Organization...

Advertising is one of the four major tools that companies employ to direct persuasive communication to the target audience through various media, in order...

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Marketing. 3 min read

A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY (A CASE STUDY OF ...

This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of Ò€œ3...

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Marketing. 3 min read

AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMEN...

This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information syste...

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Marketing. 3 min read

Ò€œAN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRMÒ€ (A CASE ...

The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms ...

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Marketing. 4 min read

AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN T...

The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential cu...

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Marketing. 3 min read

ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA (A CASE STUDY OF UNL...

It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based ...

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Marketing. 2 min read

ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA (A CASE STUDY OF UNL...

It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based ...

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Marketing. 2 min read

EFFECTS OF TELEVISION ADVERTISING IN CONSUMER BEHAVIOUR (A CASE STUDY OF IMO DETERMI...

This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the mean...

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Marketing. 2 min read

EFFECTS OF TELEVISION ADVERTISING IN CONSUMER BEHAVIOUR (A CASE STUDY OF IMO DETERMI...

This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the mean...

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Marketing. 3 min read

EFFECTS OF TELEVISION ADVERTISING IN CONSUMER BEHAVIOUR (A CASE STUDY OF IMO DETERMI...

This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the mean...

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Marketing. 3 min read

THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA...

The impact of Road Transportation has proved to the only logical basis for the sustenance of the educational services such as Federal polytechnic Nekede Owerr...

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Marketing. 2 min read

EMPLOYEE BENEFITS AND ITS EFFECT ON EMPLOYEE PRODUCTIVITY (A CASE OF FIRST BANK OWER...

Many factors contribute to an organizationÒ€ℒs success in accomplishing its mission and objectives, but none more than the employerÒ€ℒs greatest ass...

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Marketing. 4 min read

ENTREPRENEURIAL STUDYING OF A GOAT IN PRODUCTION IN IDEATO SOUTH L.G.A...

This study is entrepreneurial studying of a goat in production in ideato south l.g.ausing primary data from 18 commercial goat farms in different states. It h...

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Marketing. 2 min read

EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCT IN EDUCATIONAL SECTOR...

The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both th...

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Marketing. 4 min read

THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL INDU...

This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test...

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Marketing. 4 min read

THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVI...

This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and con...

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Marketing. 3 min read

GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGE...

The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in todayÒ€ℒs marketplace warfare. It aims pr...

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Marketing. 3 min read

THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY (A CASE S...

This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study ...

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Marketing. 4 min read

IMPACT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA (A STUDY OF NIGERIA BOTT...

It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based ...

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Marketing. 2 min read

IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUD...

Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc.Recently, 7-up bottling company Plc reem...

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Marketing. 2 min read

IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS (A STUDY OF SOME SELECTED BANKS)...

The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank a...

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Marketing. 3 min read

IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUD...

Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc.Recently, 7-up bottling company Plc reem...

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Marketing. 2 min read

IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS (A STUDY OF SOME SELECTED BANKS)...

The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank a...

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Marketing. 4 min read

IMPORTANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COM...

The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contribu...

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Marketing. 3 min read

INTERNAL CONTROL IN SWEDISH SMALL AND MEDIUM SIZE ENTERPRISES...

Small and medium size enterprises are currently the major part of economic activities through out the world. Nowadays, they represent about 99% of all types o...

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