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Marketing
Showing 1-510 of 853 Thesis
Sales territorial management in the brewery industry...
Abstract: Sales territorial management plays a crucial role in the success of companies operating in the brewery industry. This research project aims to explor...
Relationship marketing: a necessary tool for organisational performance...
<p> </p><p>An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers....
Significance of personal selling in the marketing of detergent...
<p> <em>The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever ...
The marketing strategy and consumer purchase behavior…...
Abstract: This research project aims to investigate the relationship between marketing strategy and consumer purchase behavior. The study seeks to understand h...
Product quality as a basis for consumer’s patronage...
Abstract: The relationship between product quality and consumer patronage is a critical area of study in marketing and consumer behavior research. This researc...
Application of marketing concept in the nigeria public sector industry…...
<p> Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry...
Product differentiation as a survival strategy in a competitive marketing environmen...
<p> The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because...
The influence of customer relationship management on the sales of kfc products...
Customer Relationship Management (CRM) plays a vital role in influencing sales for businesses across various industries. This research focuses on understanding ...
Effects of packaging on sales of consumer product...
<p> This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at asses...
Effect of advertising on a company’s product...
<p> <em>The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the ...
Securing customers patronage through product innovation in new beverages nigeria lim...
<p> Every business will die if they don’t every business will die or lose its grounds on the market if it does not recognise the effect of new t...
The significance of brand positioning in marketing activities...
Brand positioning is a critical aspect of marketing activities that significantly influences the success of a company's products or services. This research aims...
The significance of marketing planning in a business organization…...
<p> <em>This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using...
The significance of product quality in the marketing of soft drink...
<p> The primary aim of this project is too critically’ examine how the Significance of Product Quality in the Marketing of Soft Drink. To achieve...
Importance of promotion as a component in the marketing mix element on profitability...
<p> <em>This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service -organization (IJB...
The impact of advertising on the buying habit of rural dwellers...
<p> <em>This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as ...
The effects of sales promotion on consumer buying decision...
<p> <em>This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca-Cola Bottling Company as a c...
The effectiveness of advertising on the marketing of consumes’ product…...
<p> <em>This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle ...
The effect of promotional activities on the consumption of a company product...
<p> <em>This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Niger...
The effect of packaging on the sales of a company’s product…...
<p> <em>This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case ...
The effect of culture on consumers buying behaviour...
<p> <em>The study was designed to investigate the effect of culture on consumers buying behaviour. The main aim is to determine the promotional s...
Strategies for marketing a new product in a saturated market....
Abstract: Marketing a new product in a saturated market presents several challenges that require strategic planning and innovative approaches to stand out and ...
Significance of price in introduction of new product.....
<p> </p><p>The topic titled “Significance of price in introduction of a new product” was chosen to examine the relevance of pri...
New product development test marketing prospect and challenges...
Abstract: New product development is a critical process for companies seeking to innovate and stay competitive in the market. Test marketing plays a vital role...
Marketing strategies as a technique for profit maximization in manufacturing enterpr...
<p> <em>This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nig...
Marketing of petroleum products....
<p> This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among o...
Marketing of petroleum products...
<p> This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among o...
Influence of pricing strategy on the sales of new product....
<p> </p><p><em>This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that ne...
Importance of product life cycle in marketing organization...
<p> The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of...
Impact of sales promotion on the marketing of soft drinks.....
<p> <em>The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottl...
