Contact us the impact of information technology (it) in marketing of banking services (a case study of uba bank plc) enugu

Thesis Abstract

  This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study.

Specially, the study addressed the following issues.

The performance of information technology to banking industry.

        The extent or influence the present economic situation is having on information technology in banking operation. The overall levels of satisfaction delivered to customers the research instrument used for data collection were mainly questionnaire and oral interviews. The needed data were collected from the respondents which comprised of the personnel and the customer’s of the banks. The data collected from the two zones banks in Enugu metropolis were tabulated into frequencies and percentages.

        Chi-square statistic used to test the various hypothesis interpretations and analysis gave the followings findings.

        That all the respondent acknowledged the impact of information technology in banking services.

        That the banks used information technology as tools for attracting the customers to their banks.

        That most of the customers prefer information technology rendered by U.B.A Bank to other banks.

        That most of the despondence accepted that quality services influence their preference for the banking operation.

        Moreover, data that are relevant to this research topic will be analyzed in order to arrive at useful findings. Tables will be used to treat the raw data that is all information got will be analyzed and present in table.

        The scope of the study is very wide if it has to be carried out in all U.B.A. banks in Enugu based on the fact that there are no time and materials resources to see to the whole U.B.A. bank in Niger.

        From the research study the researcher made the following findings

        That banks can only increase their delivery abilities through greater in vestment in information technology.

        That banks customer’s association poor services delivery of banks to their hot level of information technology.

        However, the research made some recommendation based on the above findings.

        That banks should establish a marketing department that would see to the satisfaction of customer’s needs since the sole aim at marketing is customers satisfaction.

        That bank should go into contract with info tech firms to hire their information technology or contract this a speck totally to the information technology firms.