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Contact us the role of public relations in improving nigeria international trade: a case study of eleganza plastic industry onitsha

 

Table Of Contents


Chapter ONE

INTRODUCTION

  • 1.1Introduction
  • 1.2Background of Study
  • 1.3Problem Statement
  • 1.4Objective of Study
  • 1.5Limitation of Study
  • 1.6Scope of Study
  • 1.7Significance of Study
  • 1.8Structure of the Research
  • 1.9Definition of Terms

Chapter TWO

LITERATURE REVIEW

  • 2.1Evolution of Public Relations
  • 2.2Theoretical Frameworks in Public Relations
  • 2.3Role of Public Relations in International Trade
  • 2.4Public Relations Strategies
  • 2.5Public Relations and Branding
  • 2.6Public Relations and Crisis Management
  • 2.7Public Relations and Stakeholder Engagement
  • 2.8Public Relations Measurement and Evaluation
  • 2.9Global Public Relations Practices
  • 2.10Public Relations Ethics and Professionalism

Chapter THREE

RESEARCH METHODOLOGY

  • 3.1Research Design
  • 3.2Population and Sampling Techniques
  • 3.3Data Collection Methods
  • 3.4Data Analysis Techniques
  • 3.5Research Instruments
  • 3.6Validity and Reliability
  • 3.7Ethical Considerations
  • 3.8Limitations of the Methodology

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

  • 4.1Overview of Eleganza Plastic Industry
  • 4.2International Trade Practices at Eleganza Plastic Industry
  • 4.3Public Relations Strategies Implemented
  • 4.4Impact of Public Relations on International Trade
  • 4.5Challenges Faced in Public Relations
  • 4.6Recommendations for Improvement
  • 4.7Comparison with Industry Standards
  • 4.8Future Implications for Public Relations

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

  • 5.1Summary of Findings
  • 5.2Conclusions Drawn
  • 5.3Contributions to Knowledge
  • 5.4Implications for Practice
  • 5.5Recommendations for Further Research
  • 5.6Reflection on the Study

Thesis Abstract

Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the public with an attempt to deceive, to pull the wool over our eyes. It is at the aim of this research work, to find out if utilization of PR at the international marketing level of by focusing on multinational export in Nigeria.

          In chapter one it says that the task of PR ensure that the organization is seen to have an effective and valuable influence upon the well being of the trade or industry in which it operates. It also further the state the problems to be studied and why this study was carried out. The scope and limitation of this study and finally the definition of terms.

          In chapter the past related literature examined by other studies and it is related to the Role of public Relation in improving Nigeria international trade are here highlighted.

          Chapter three here deals with the design of the study, the methods used in collecting relevant data and also the questionnaires were distributed and the treatment of data.

The data also was got from the research survey were analysed and interpreted.

          Questionnaire and similar question were compared.

          Finally, the summary of finding, conclusion and recommendation made by the researcher are all in chapters.


Thesis Overview

<p> </p><div><p><strong>INTRODUCTION</strong></p><p><strong>BACKGROUND TO THE STUDY</strong></p><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; We all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of view escapes the researcher. As Henry Tames put it “it must be part less to work in the dark, or pursuing a relentless chche- hidden train of thought to made you light under a bush”.</p><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Public relation as one of the making promotional tools (promo tools) is now an important part of modern business management is not realized. This is because PR is often suspect, and is equated in the eyes of some members of the public with an attempt to deceive, to “pull the wool over our eyes: yet this is the very opposite of its real purpose, which is to explain that which may not be fully apparent and to remove that which may not be fully apparent and to remove prejudice and misunderstanding, based on ignorance of the facts.</p><p></p></div><h3></h3><br> <br><p></p>

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