The impact of public relations programmes on the image of business organization, a study of premier brewery onitsha.

Chapter ONE

INTRODUCTION

• 1.1Introduction
• 1.2Background of Study
• 1.3Problem Statement
• 1.4Objective of Study
• 1.5Limitation of Study
• 1.6Scope of Study
• 1.7Significance of Study
• 1.8Structure of the Research
• 1.9Definition of Terms

Chapter TWO

LITERATURE REVIEW

• 2.1Evolution of Public Relations
• 2.2Theoretical Framework in Public Relations
• 2.3Role of Public Relations in Business Organizations
• 2.4Types of Public Relations Programmes
• 2.5Importance of Image in Business Organizations
• 2.6Case Studies on Public Relations Success Stories
• 2.7Impact of Public Relations on Customer Perception
• 2.8Public Relations Strategies for Image Building
• 2.9Measurement of Public Relations Effectiveness
• 2.10Trends in Public Relations

Chapter THREE

RESEARCH METHODOLOGY

• 3.1Research Design
• 3.2Data Collection Methods
• 3.3Sampling Techniques
• 3.4Data Analysis Procedures
• 3.5Questionnaire Design
• 3.6Interview Protocol
• 3.7Ethical Considerations
• 3.8Validation of Research Instruments

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

• 4.1Overview of Data Analysis
• 4.2Demographic Analysis of Respondents
• 4.3Analysis of Public Relations Programmes
• 4.4Impact of Public Relations on Business Image
• 4.5Comparison of Findings with Existing Literature
• 4.6Recommendations for Business Organizations
• 4.7Implications for Future Research
• 4.8Managerial Implications of the Study

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

• 5.1Summary of Findings
• 5.2Conclusion
• 5.3Contributions to Knowledge
• 5.4Managerial Implications
• 5.5Recommendations for Practice
• 5.6Limitations of the Study
• 5.7Suggestions for Future Research
• 5.8Closing Remarks