Public relations department of premier breweries ltd onitsha

Chapter ONE

INTRODUCTION

• 1.1Introduction
• 1.2Background of the study
• 1.3Problem Statement
• 1.4Objective of the study
• 1.5Limitation of the study
• 1.6Scope of the study
• 1.7Significance of the study
• 1.8Structure of the research
• 1.9Definition of terms

Chapter TWO

LITERATURE REVIEW

• 2.1Evolution of Public Relations
• 2.2Theoretical Framework in Public Relations
• 2.3Importance of Public Relations in Organizations
• 2.4Public Relations Strategies and Tactics
• 2.5Role of Public Relations in Crisis Management
• 2.6Ethics in Public Relations
• 2.7Global Trends in Public Relations
• 2.8Measurement and Evaluation in Public Relations
• 2.9Technology and Public Relations
• 2.10Future of Public Relations

Chapter THREE

RESEARCH METHODOLOGY

• 3.1Research Design
• 3.2Sampling Techniques
• 3.3Data Collection Methods
• 3.4Data Analysis Procedures
• 3.5Research Ethics
• 3.6Validity and Reliability
• 3.7Limitations of the Research Methodology
• 3.8Data Presentation Techniques

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

• 4.1Overview of Findings
• 4.2Analysis of Data
• 4.3Comparison with Existing Literature
• 4.4Interpretation of Results
• 4.5Implications of Findings
• 4.6Recommendations for Practice
• 4.7Recommendations for Future Research
• 4.8Conclusion

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

• 5.1Summary of Findings
• 5.2Conclusions Drawn
• 5.3Contributions to Knowledge
• 5.4Practical Implications
• 5.5Recommendations