THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING | Blazingprojects Postgraduate Thesis
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THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING

 

Table Of Contents


  • Title page   —       –       –       –       –       –       –       –       –       –       – i     Declaration —       –       –       –       –       –       –       –       –       –       -iiApproval page —   –       –       –       –       –       –       –       –       –       -iiiDedication —         –       –       –       –       –       –       –       –       –       -ivAcknowledgement —       –       –       –       –       –       –       –       –       -v     Table of content   —         –       –       –       –       –       –       –       –       -vi                 Abstract —   –       –       –       –       –       –       –       –       –       –       -vii

Thesis Abstract

The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers.
The following findings were made in the course of the study.
Nigeria accepted that Internet promote international marketing
Nigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens international marketing, that Nigeria international marketing or marketers make use of Internet services and unfortunately, Nigeria is not yet highly connected to Internet.

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