The influence of sms political advertising (messages) on voting pattern of electorates in the 2015 governorship election
Table Of Contents
Chapter ONE
INTRODUCTION
- 1.1Introduction
- 1.2Background of Study
- 1.3Problem Statement
- 1.4Objective of Study
- 1.5Limitation of Study
- 1.6Scope of Study
- 1.7Significance of Study
- 1.8Structure of the Research
- 1.9Definition of Terms
Chapter TWO
LITERATURE REVIEW
- 2.1Evolution of Political Advertising
- 2.2Theoretical Frameworks in Political Advertising
- 2.3Impact of Traditional Political Advertising
- 2.4Role of Social Media in Political Advertising
- 2.5Effectiveness of SMS Political Advertising
- 2.6Ethical Considerations in Political Advertising
- 2.7Case Studies on SMS Political Advertising
- 2.8Comparison of SMS Advertising with Other Platforms
- 2.9Global Trends in Political Advertising
- 2.10Future Prospects of Political Advertising
Chapter THREE
RESEARCH METHODOLOGY
- 3.1Research Design and Strategy
- 3.2Population and Sampling Techniques
- 3.3Data Collection Methods
- 3.4Data Analysis Techniques
- 3.5Ethical Considerations in Research
- 3.6Reliability and Validity
- 3.7Pilot Study
- 3.8Limitations of Research Methodology
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- 4.1Overview of Data Analysis
- 4.2Demographic Analysis of Participants
- 4.3Voting Patterns and Preferences
- 4.4Impact of SMS Political Advertising
- 4.5Comparison with Traditional Campaign Methods
- 4.6Influence on Voter Turnout
- 4.7Public Perception of SMS Advertising
- 4.8Key Findings and Insights
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- 5.1Summary of Findings
- 5.2Conclusion and Interpretation
- 5.3Implications for Future Research
- 5.4Recommendations for Political Campaigns
- 5.5Contribution to Political Advertising Theory
Thesis Abstract
The research is carried out on the thrust to examine the influence of SMS political advertising (messages) on voting pattern of electorates in the 2015 Governorship election in Abia State. Short Message Service otherwise known as SMS play a crucial role in political mobilization, political awareness and in influencing the voting behaviour of electorate as it was tested during the 2014 governorship election in both Ekiti and Osun State that is why it was also used in Abia State gubernatorial election. Survey research method was adopted coupled with 300 copies of questionnaire that were administered to the electorate to find out whether they receive any sms that associate with politics during 2015 gubernatorial elections in Abia State and the how it influenced them. Out of 300 copies that were administered, 289 copies were returned upon which analysis was based. Frequency and simple percentage method coupled with table were used in analyzing the data. It is recommended that political parties, politicians, INEC and other stakeholders like National Orientation Agency etc should keep in touch with voters individually by sending SMS to them either to canvas for vote or to educate them on political conduct and in an attempt to get text messages across to the electorate, they can get the data of this demographic group from the Nigerian Communications Commission (NCC) data base with the new SIM registration phenomenon, this should not be a difficult task.
Thesis Overview
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