The effect of public relations practice in government institutions

Thesis Abstract

 An organization’s survival solely depends on the goodwill it receives from its various publics especially when its public has to do with people of various views and beliefs. Hence, the success of every establishment to a large extent depend of the effective use of public relations via its tools and activities of effective communication  in order to create and maintain mutual understanding between them and various publics especially the government institutions.

The researcher therefore examined the concept of public relation has a use and as a practice in government institution especially as it is being used at the local level to achieve this four research hypothesis that were tested to find out if public relations practice has been effective in government institutions and how it been practiced in Ibarapa East Local government.

The following are the hypotheses that were tested

i.                   That the information office has been effective through its activities in fostering good will for the institution.

ii.                 That the information office is up to the task of public relations practice and uses its various tools and activities.

iii.              That the corporate image vis-à-vis the level of understanding between staff and management is okay.

iv

The survey method is used for the research because it gives room for obtaining fresh relevant responses from a fairly representative cross section of the population being studied and the research instrument used was questionnaire. In conclusion, the research reveals that the information office of the institution is responsible for the duties of public relations and has over the years retired the good image of the institution. Thus, the information office should be well structured and equipped for greater result.