The effect of akbc tv peak milk advertising on the consumers buying habit
Table Of Contents
Chapter ONE
INTRODUCTION
- 1.1Introduction
- 1.2Background of Study
- 1.3Problem Statement
- 1.4Objective of Study
- 1.5Limitation of Study
- 1.6Scope of Study
- 1.7Significance of Study
- 1.8Structure of the Research
- 1.9Definition of Terms
Chapter TWO
LITERATURE REVIEW
- 2.1Overview of Advertising
- 2.2Types of Advertising
- 2.3Advertising Strategies
- 2.4Consumer Behavior
- 2.5Advertising and Consumer Buying Habits
- 2.6Impact of Television Advertising
- 2.7Peak Milk Advertising
- 2.8Effectiveness of AKBC TV Advertising
- 2.9Previous Studies on Advertising Influence
- 2.10Theoretical Frameworks in Advertising Research
Chapter THREE
RESEARCH METHODOLOGY
- 3.1Research Design
- 3.2Sampling Methods
- 3.3Data Collection Techniques
- 3.4Data Analysis Procedures
- 3.5Ethical Considerations
- 3.6Reliability and Validity
- 3.7Limitations of the Research Methodology
- 3.8Comparison of Research Methods
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- 4.1Overview of Data Findings
- 4.2Analysis of Consumer Responses
- 4.3Impact of AKBC TV Peak Milk Advertising
- 4.4Consumer Buying Behavior Patterns
- 4.5Perception of Advertising Influence
- 4.6Comparison with Competing Brands
- 4.7Recommendations for Advertising Strategies
- 4.8Implications for Future Research
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- 5.1Summary of Findings
- 5.2Key Conclusions
- 5.3Implications for Industry
- 5.4Contributions to Knowledge
- 5.5Recommendations for Future Action
- 5.6Reflection on Research Process
Thesis Abstract
This research work – the effect of AKBC TV peak milk advertisement in the consumers buying habit. A case study of Ikot Ekpene local government area in Akwa Ibom state. Over the years advertisement has been one of the major ways product and service are been presented to the public in creation of awareness. So many products that are popular now because they have been publicize through the means of advertisement in various ways. This study is to enlighten the public on how the AKBC medium has improved and increased the sales of peak milk and its consumer through TV advertisement. A survey was conducted using questionnaire interviews and personal observation. The desk research consisted of the consultation of related literature of this topic. The response from the questionnaires were analyzed and tested to established the authenticity of the research hypothesis. However the work ended with the conclusion that advertisement is one of the major ways of increasing patronage to its peak in any business. The recommendation includes that all existing and new product should be advertised programmes should be organized in seeing that products and services are being publicize to the consumers.
Thesis Overview
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