Mass media, political communication and electorate voting pattern in the 2015 governorship election in ebonyi state | Blazingprojects Postgraduate Thesis
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Mass media, political communication and electorate voting pattern in the 2015 governorship election in ebonyi state

 

Table Of Contents


Chapter ONE

INTRODUCTION

  • 1.1Introduction
  • 1.2Background of Study
  • 1.3Problem Statement
  • 1.4Objective of Study
  • 1.5Limitation of Study
  • 1.6Scope of Study
  • 1.7Significance of Study
  • 1.8Structure of the Research
  • 1.9Definition of Terms

Chapter TWO

LITERATURE REVIEW

  • 2.1Theoretical Framework
  • 2.2Mass Media and Political Communication
  • 2.3Electorate Voting Patterns
  • 2.4Role of Mass Media in Elections
  • 2.5Impact of Political Communication on Voting Behavior
  • 2.6Media Influence on Electoral Outcomes
  • 2.7Media Coverage of Elections
  • 2.8Voter Education and Awareness
  • 2.9Media Bias and Electoral Process
  • 2.10Social Media and Election Campaigns

Chapter THREE

RESEARCH METHODOLOGY

  • 3.1Research Design
  • 3.2Sampling Techniques
  • 3.3Data Collection Methods
  • 3.4Data Analysis Procedures
  • 3.5Questionnaire Design
  • 3.6Ethical Considerations
  • 3.7Reliability and Validity
  • 3.8Research Limitations

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

  • 4.1Overview of Findings
  • 4.2Analysis of Media Influence
  • 4.3Voter Perception of Media Coverage
  • 4.4Impact of Political Communication
  • 4.5Voting Patterns in 2015 Election
  • 4.6Comparison with Previous Elections
  • 4.7Factors Affecting Voter Behavior
  • 4.8Recommendations for Future Research

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

  • 5.1Conclusion
  • 5.2Summary of Findings
  • 5.3Implications for Electoral Process
  • 5.4Contribution to Knowledge
  • 5.5Recommendations for Policy and Practice
  • 5.6Areas for Further Research

Thesis Abstract

The research study examines the role of Media as an agent of political Communication and voting pattern in Ebonyi State 2015 general elections. It also analyses the determinants of the paradigm shift from hitherto religious, ethnic and regional affiliations vis-a-vis voting in Nigeria. The paper adopts the secondary methodology, which in the parlance suggests a descriptive research methodology from library materials. 376 questionnaires were drawn and distributed to eligible electorates. The Taro Yamane’s model of determining sample size was adopted to determine the sample size for the study.

The researcher used a quantitative, descriptive survey design and adopted the survey research method. Findings

show that, economic situations, fear, insecurity, expectations and political socialization among others are the major factors that determined the voting behavior and political participation of Ebonyians in the 2015 governorship elections.

The study recommends absolute legitimizing process by results, adequate political socialization, effective media orientation among other things in dealing with proper political participation and voting culture.



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