Influence of media credibility on news consumption among civil servants
Table Of Contents
Chapter ONE
INTRODUCTION
- 1.1Introduction
- 1.2Background of Study
- 1.3Problem Statement
- 1.4Objective of Study
- 1.5Limitation of Study
- 1.6Scope of Study
- 1.7Significance of Study
- 1.8Structure of the Research
- 1.9Definition of Terms
Chapter TWO
LITERATURE REVIEW
- 2.1Evolution of Media Credibility
- 2.2Theoretical Frameworks on Media Credibility
- 2.3Importance of Media Credibility in News Consumption
- 2.4Factors Influencing Media Credibility
- 2.5Impact of Social Media on Media Credibility
- 2.6Studies on Media Credibility and News Consumption
- 2.7Enhancing Media Credibility
- 2.8Role of Technology in Assessing Media Credibility
- 2.9Challenges in Maintaining Media Credibility
- 2.10Future Trends in Media Credibility
Chapter THREE
RESEARCH METHODOLOGY
- 3.1Research Design and Methodology
- 3.2Research Approach
- 3.3Sampling Techniques
- 3.4Data Collection Methods
- 3.5Data Analysis Techniques
- 3.6Reliability and Validity
- 3.7Ethical Considerations
- 3.8Limitations of the Research Methodology
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- 4.1Overview of Data Analysis
- 4.2Demographic Analysis of Participants
- 4.3Media Consumption Patterns
- 4.4Perception of Media Credibility
- 4.5Impact of Media Credibility on News Consumption
- 4.6Comparison of Traditional and Social Media Credibility
- 4.7Recommendations for Improving Media Credibility
- 4.8Implications for News Consumption Behaviour
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- 5.1Summary of Findings
- 5.2Conclusions
- 5.3Recommendations for Future Research
- 5.4Practical Implications
- 5.5Contribution to Knowledge
Thesis Abstract
The research is on the thrust to examine the effect of media credibility on news consumption among civil servants in Osogbo. The research was anchored on Perception Theory and Uses and Gratification Theory respectively which means that civil servants in Osogbo use the media based on their need and there was no two people that share same gratifications at all time. Survey research method coupled with 100 copies of questionnaires were administered to respondents in Osogbo from which 80 copies were correctly filled and analysed using frequency and percentage tables method. Findings show that respondents still prefer radio (28.3%) and television (36.1%) among other mass media of communication. Majority of the respondents were heavy viewers, readers and listeners because they spent at least 1 minute to 6 hours exposing to their preferred medium at least on daily basis. It is recommended that media outfits whether traditional or social media outfits should from time to time review their contents/programmes by carrying out audience survey to know the perception of their audience since the hallmark of a programme/contents is the attention paid to it by the audience.
Thesis Overview
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