Influence of media credibility on news consumption among civil servants
Table Of Contents
Chapter ONE
INTRODUCTION
- 1.1Introduction
- 1.2Background of Study
- 1.3Problem Statement
- 1.4Objective of Study
- 1.5Limitation of Study
- 1.6Scope of Study
- 1.7Significance of Study
- 1.8Structure of the Research
- 1.9Definition of Terms
Chapter TWO
LITERATURE REVIEW
- 2.1Overview of Media Credibility
- 2.2History of Media Credibility
- 2.3Theoretical Frameworks on Media Credibility
- 2.4Factors Influencing Media Credibility
- 2.5Importance of Media Credibility in News Consumption
- 2.6Impact of Media Credibility on Public Perception
- 2.7Role of Social Media in Shaping Media Credibility
- 2.8Comparison of Traditional and New Media Credibility
- 2.9Studies on Media Credibility and News Consumption
- 2.10Future Trends in Media Credibility
Chapter THREE
RESEARCH METHODOLOGY
- 3.1Research Methodology Overview
- 3.2Research Design and Approach
- 3.3Sampling Techniques and Participants
- 3.4Data Collection Methods
- 3.5Data Analysis Techniques
- 3.6Ethical Considerations
- 3.7Reliability and Validity
- 3.8Limitations of the Research Methodology
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- 4.1Overview of Research Findings
- 4.2Analysis of Media Credibility Impact on News Consumption
- 4.3Comparison of Different Media Platforms
- 4.4Civil Servants' Perception of Media Credibility
- 4.5Factors Influencing News Consumption Among Civil Servants
- 4.6Recommendations for Improving Media Credibility
- 4.7Implications for Policy and Practice
- 4.8Future Research Directions
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- 5.1Summary of Findings
- 5.2Conclusion
- 5.3Implications for Civil Servants and Media Industry
- 5.4Contributions to Knowledge
- 5.5Recommendations for Future Research
Thesis Abstract
The research is on the thrust to examine the effect of media credibility on news consumption among civil servants in Osogbo. The research was anchored on Perception Theory and Uses and Gratification Theory respectively which means that civil servants in Osogbo use the media based on their need and there was no two people that share same gratifications at all time. Survey research method coupled with 100 copies of questionnaires were administered to respondents in Osogbo from which 80 copies were correctly filled and analysed using frequency and percentage tables method. Findings show that respondents still prefer radio (28.3%) and television (36.1%) among other mass media of communication. Majority of the respondents were heavy viewers, readers and listeners because they spent at least 1 minute to 6 hours exposing to their preferred medium at least on daily basis. It is recommended that media outfits whether traditional or social media outfits should from time to time review their contents/programmes by carrying out audience survey to know the perception of their audience since the hallmark of a programme/contents is the attention paid to it by the audience.
Thesis Overview
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