Influence of billboard advertisement in the promotion of lux soap
Table Of Contents
Chapter ONE
INTRODUCTION
- 1.1Introduction
- 1.2Background of Study
- 1.3Problem Statement
- 1.4Objective of Study
- 1.5Limitation of Study
- 1.6Scope of Study
- 1.7Significance of Study
- 1.8Structure of the Research
- 1.9Definition of Terms
Chapter TWO
LITERATURE REVIEW
- 2.1Overview of Billboard Advertising
- 2.2History of Billboard Advertising
- 2.3Types of Billboard Advertising
- 2.4Effectiveness of Billboard Advertising
- 2.5Consumer Perception of Billboard Ads
- 2.6Impact of Billboard Ads on Brand Awareness
- 2.7Cultural and Social Influence of Billboard Ads
- 2.8Ethical Considerations in Billboard Advertising
- 2.9Innovations in Billboard Advertising
- 2.10Regulations and Control of Billboard Advertising
Chapter THREE
RESEARCH METHODOLOGY
- 3.1Research Design
- 3.2Data Collection Methods
- 3.3Sampling Techniques
- 3.4Data Analysis Methods
- 3.5Research Ethics
- 3.6Validity and Reliability
- 3.7Limitations of the Methodology
- 3.8Researcher's Role and Positionality
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- 4.1Analysis of Survey Results
- 4.2Comparison of Different Advertising Mediums
- 4.3Impact of Billboard Ads on Consumer Behavior
- 4.4Influence of Demographics on Billboard Ad Effectiveness
- 4.5Case Studies on Successful Billboard Campaigns
- 4.6Challenges Faced by Billboard Advertisers
- 4.7Future Trends in Billboard Advertising
- 4.8Recommendations for Improving Billboard Ad Campaigns
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- 5.1Summary of Findings
- 5.2Conclusion
- 5.3Contributions to Knowledge
- 5.4Implications for Practice
- 5.5Recommendations for Future Research
Thesis Abstract
This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. For the sake of the effectiveness of the result of this research, a critical review to related literature was made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Findings showed that billboard advertising creates awareness of products and services; it influences consumers’ behavior on product and services in their choice of products and services selection. Billboard advertising also contribute to nation’s environmental beautification and economic growth. And that billboard advertising messages carry and reinforce electronic and print media messages. It is therefore recommended that outdoor advertising association of Nigeria (OAAN) should endeavor that locations where billboards are cited should be monitored to avoid billboard constituting problems. Advertisers should patronize billboard advertising because it is powerful and intrude on the passers-by consciousness. Billboard tends to function as reminder media.
Thesis Overview
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