Influence of billboard advertisement in promoting dark and lovely hair relaxer to pedestrians
Table Of Contents
Chapter ONE
INTRODUCTION
- 1.1Introduction
- 1.2Background of Study
- 1.3Problem Statement
- 1.4Objectives of Study
- 1.5Limitations of Study
- 1.6Scope of Study
- 1.7Significance of Study
- 1.8Structure of the Research
- 1.9Definition of Terms
Chapter TWO
LITERATURE REVIEW
- 2.1Overview of Billboard Advertising
- 2.2History of Billboard Advertising
- 2.3Types of Billboard Advertising
- 2.4Effectiveness of Billboard Advertising
- 2.5Consumer Behavior and Billboard Advertising
- 2.6Impact of Billboard Advertising on Brand Awareness
- 2.7Ethical Considerations in Billboard Advertising
- 2.8Global Trends in Billboard Advertising
- 2.9Role of Technology in Billboard Advertising
- 2.10Challenges in Billboard Advertising
Chapter THREE
RESEARCH METHODOLOGY
- 3.1Research Design
- 3.2Sampling Methods
- 3.3Data Collection Techniques
- 3.4Data Analysis Procedures
- 3.5Research Instruments
- 3.6Ethical Considerations
- 3.7Reliability and Validity
- 3.8Limitations of the Methodology
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- 4.1Data Presentation and Analysis
- 4.2Demographic Analysis of Participants
- 4.3Perception of Billboard Advertising
- 4.4Impact of Billboard Advertising on Purchase Intentions
- 4.5Comparison of Different Billboard Advertising Strategies
- 4.6Consumer Preferences and Billboard Advertising
- 4.7Effectiveness of Creative Elements in Billboard Ads
- 4.8Discussion on Findings
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- 5.1Summary of Findings
- 5.2Conclusion
- 5.3Implications for Practice
- 5.4Recommendations for Future Research
- 5.5Contribution to Knowledge
Thesis Abstract
The research examines the influence of billboard advertisement in promoting Dark and Lovely Hair Relaxer on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers of Dark and Lovely Hair Relaxer and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion images, color combinations, attracting font faces and unique sliders among others. Cross sectional survey research method was adopted and 200 copies of questionnaires were administered to 200 respondents within Lagos metropolis who were selected base on convenience which is a non-probability sampling technique. Data collected were analyzed and interpreted using descriptive statistics coupled with frequency and percentage method in a tabulated form. It was recommended that billboard should be erected in a strategic place with adequate monitoring to avoid been pulled down by the wind while reasonable fontface, font size, and graphics should be moderately used.
Thesis Overview
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