Influence of billboard advertisement in promoting dark and lovely hair relaxer to pedestrians
Table Of Contents
Chapter ONE
INTRODUCTION
- 1.1Introduction
- 1.2Background of Study
- 1.3Problem Statement
- 1.4Objective of Study
- 1.5Limitation of Study
- 1.6Scope of Study
- 1.7Significance of Study
- 1.8Structure of the Research
- 1.9Definition of Terms
Chapter TWO
LITERATURE REVIEW
- 2.1Overview of Billboard Advertisement
- 2.2History of Billboard Advertising
- 2.3Types of Billboard Ads
- 2.4Effectiveness of Billboard Advertising
- 2.5Impact of Billboard Ads on Consumer Behavior
- 2.6Ethical and Legal Considerations in Billboard Advertising
- 2.7Comparison of Billboard Ads with Other Advertising Mediums
- 2.8Psychological Aspects of Billboard Advertising
- 2.9Cultural Influence on Billboard Advertising
- 2.10Trends in Billboard Advertising
Chapter THREE
RESEARCH METHODOLOGY
- 3.1Research Methodology Overview
- 3.2Research Design
- 3.3Data Collection Methods
- 3.4Sampling Techniques
- 3.5Data Analysis Techniques
- 3.6Ethical Considerations
- 3.7Reliability and Validity
- 3.8Limitations of Research Methodology
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- 4.1Analysis of Data Collected
- 4.2Interpretation of Findings
- 4.3Comparison of Findings with Literature Review
- 4.4Discussion on Key Themes
- 4.5Implications of Findings
- 4.6Recommendations for Practice
- 4.7Recommendations for Future Research
- 4.8Conclusion of Findings
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- 5.1Summary of Research
- 5.2Conclusion
- 5.3Contributions to Knowledge
- 5.4Practical Implications
- 5.5Recommendations
- 5.6Areas for Future Research
Thesis Abstract
The research examines the influence of billboard advertisement in promoting Dark and Lovely Hair Relaxer on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers of Dark and Lovely Hair Relaxer and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion images, color combinations, attracting font faces and unique sliders among others. Cross sectional survey research method was adopted and 200 copies of questionnaires were administered to 200 respondents within Lagos metropolis who were selected base on convenience which is a non-probability sampling technique. Data collected were analyzed and interpreted using descriptive statistics coupled with frequency and percentage method in a tabulated form. It was recommended that billboard should be erected in a strategic place with adequate monitoring to avoid been pulled down by the wind while reasonable fontface, font size, and graphics should be moderately used.
Thesis Overview
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