Effect of public relations on the customer

Chapter ONE

INTRODUCTION

• 1.1Introduction
• 1.2Background of Study
• 1.3Problem Statement
• 1.4Objective of Study
• 1.5Limitation of Study
• 1.6Scope of Study
• 1.7Significance of Study
• 1.8Structure of the Research
• 1.9Definition of Terms

Chapter TWO

LITERATURE REVIEW

• 2.1Evolution of Public Relations
• 2.2Theoretical Frameworks in Public Relations
• 2.3Functions of Public Relations
• 2.4Public Relations Strategies
• 2.5Role of Public Relations in Organizations
• 2.6Public Relations and Media Relations
• 2.7Public Relations and Crisis Communication
• 2.8Public Relations Measurement and Evaluation
• 2.9Ethics in Public Relations
• 2.10Global Trends in Public Relations

Chapter THREE

RESEARCH METHODOLOGY

• 3.1Research Design
• 3.2Population and Sampling Techniques
• 3.3Data Collection Methods
• 3.4Data Analysis Techniques
• 3.5Research Instruments
• 3.6Ethical Considerations
• 3.7Limitations of the Methodology
• 3.8Validity and Reliability

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

• 4.1Data Presentation and Analysis
• 4.2Demographic Profile of Respondents
• 4.3Analysis of Research Questions
• 4.4Interpretation of Findings
• 4.5Comparison with Existing Literature
• 4.6Implications of Findings
• 4.7Recommendations for Practice
• 4.8Suggestions for Future Research

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

• 5.1Summary of Findings
• 5.2Conclusions
• 5.3Contributions to Knowledge
• 5.4Practical Implications
• 5.5Recommendations
• 5.6Areas for Future Research