Effect of public relations on the customer

Chapter ONE

INTRODUCTION

• 1.1Introduction
• 1.2Background of Study
• 1.3Problem Statement
• 1.4Objective of Study
• 1.5Limitation of Study
• 1.6Scope of Study
• 1.7Significance of Study
• 1.8Structure of the Research
• 1.9Definition of Terms

Chapter TWO

LITERATURE REVIEW

• 2.1Overview of Public Relations
• 2.2Evolution of Public Relations
• 2.3Theoretical Frameworks in Public Relations
• 2.4Functions of Public Relations
• 2.5Importance of Public Relations
• 2.6Public Relations Strategies
• 2.7Public Relations in Crisis Management
• 2.8Public Relations and Brand Image
• 2.9Public Relations in Digital Age
• 2.10Measurement of Public Relations Effectiveness

Chapter THREE

RESEARCH METHODOLOGY

• 3.1Research Design
• 3.2Research Approach
• 3.3Data Collection Methods
• 3.4Sampling Techniques
• 3.5Data Analysis Procedures
• 3.6Ethical Considerations
• 3.7Reliability and Validity
• 3.8Limitations of the Methodology

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

• 4.1Overview of Findings
• 4.2Demographic Analysis
• 4.3Customer Feedback Analysis
• 4.4Impact of Public Relations on Customer Perception
• 4.5Comparison of Public Relations Strategies
• 4.6Case Studies
• 4.7Recommendations for Improvement
• 4.8Implications for Practice

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

• 5.1Summary of Findings
• 5.2Conclusion
• 5.3Contributions to Knowledge
• 5.4Practical Implications
• 5.5Suggestions for Future Research