Challenges of newspaper circulation in nigeria | Blazingprojects Postgraduate Thesis
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Challenges of newspaper circulation in nigeria

 

Table Of Contents


Chapter ONE

INTRODUCTION

  • 1.1Introduction
  • 1.2Background of study
  • 1.3Problem Statement
  • 1.4Objective of study
  • 1.5Limitation of study
  • 1.6Scope of study
  • 1.7Significance of study
  • 1.8Structure of the research
  • 1.9Definition of terms

Chapter TWO

LITERATURE REVIEW

  • 2.1Evolution of newspaper circulation
  • 2.2The role of technology in newspaper circulation
  • 2.3Challenges facing newspaper circulation
  • 2.4Impact of social media on newspaper readership
  • 2.5Strategies for improving newspaper circulation
  • 2.6Global trends in newspaper circulation
  • 2.7Consumer behavior towards newspapers
  • 2.8Innovations in newspaper distribution
  • 2.9Newspaper circulation in the digital age
  • 2.10Future prospects for newspaper circulation

Chapter THREE

RESEARCH METHODOLOGY

  • 3.1Research design
  • 3.2Data collection methods
  • 3.3Sampling techniques
  • 3.4Data analysis procedures
  • 3.5Research ethics
  • 3.6Research limitations
  • 3.7Instrumentation
  • 3.8Data interpretation

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

  • 4.1Overview of research findings
  • 4.2Analysis of data
  • 4.3Comparison with existing literature
  • 4.4Interpretation of results
  • 4.5Implications of findings
  • 4.6Recommendations for industry stakeholders
  • 4.7Future research directions
  • 4.8Conclusion of findings

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

  • 5.1Summary of research
  • 5.2Conclusions drawn from the study
  • 5.3Contributions to existing knowledge
  • 5.4Practical implications
  • 5.5Recommendations for future action
  • 5.6Reflections on the research process
  • 5.7Limitations of the study
  • 5.8Suggestions for further research

Thesis Abstract

Newspaper circulation is gradually on the decline with newspapers organization now sold less copies. The problems are not far fetched as majority of Nigerian readers are poor in reading and finance thereby finding it difficult to buy a copy of newspaper at the rate of 150-200 naira daily. They resort to looking for a newspaper stand to read freely or pay just a token amount of 20 to 50 naira to read as many newspapers as possible. Other contributing factor is the fact that people can now read news on a daily basis online. The study, therefore, examined the challenges of circulation in newspaper production in Nigeria with a study of Nigerian Tribune Newspaper. The study employed survey research method to elicit data from the respondents and one hundred and twenty respondents (120) were drawn through non-probability sampling method. Findings show that majority of the respondents attributed high level of illiterates and cost of newspapers as major reasons for poor newspaper circulation while many submitted that the price of newspapers is the reason for poor purchase among readers. It is recommended that government should increase the salary of workers so that majority of them can afford buying at least a copy of a newspaper every day. Job should be provided for the millions of unemployed to improve the standard of living of Nigeria youths.

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