The role of product advertising on sales volume of companies (a case study of nbl) | Blazingprojects Postgraduate Thesis
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The role of product advertising on sales volume of companies (a case study of nbl)

 

Table Of Contents


Chapter ONE

INTRODUCTION

  • 1.1Introduction
  • 1.2Background of Study
  • 1.3Problem Statement
  • 1.4Objective of Study
  • 1.5Limitation of Study
  • 1.6Scope of Study
  • 1.7Significance of Study
  • 1.8Structure of the Research
  • 1.9Definition of Terms

Chapter TWO

LITERATURE REVIEW

  • 2.1Overview of Product Advertising
  • 2.2Historical Perspectives on Product Advertising
  • 2.3Theoretical Frameworks in Product Advertising
  • 2.4Impact of Product Advertising on Sales Volume
  • 2.5Types of Product Advertising Strategies
  • 2.6Role of Digital Advertising in Sales Volume
  • 2.7Comparative Analysis of Product Advertising Methods
  • 2.8Global Trends in Product Advertising
  • 2.9Challenges in Implementing Product Advertising
  • 2.10Future Directions in Product Advertising

Chapter THREE

RESEARCH METHODOLOGY

  • 3.1Research Methodology Overview
  • 3.2Research Design and Approach
  • 3.3Data Collection Methods
  • 3.4Sampling Techniques
  • 3.5Data Analysis Procedures
  • 3.6Ethical Considerations
  • 3.7Reliability and Validity
  • 3.8Limitations of Research Methodology

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

  • 4.1Data Analysis and Interpretation
  • 4.2Overview of Research Findings
  • 4.3Relationship between Product Advertising and Sales Volume
  • 4.4Impact of Demographics on Advertising Effectiveness
  • 4.5Comparison of Advertising Strategies
  • 4.6Consumer Perception towards Product Advertising
  • 4.7Recommendations for Companies
  • 4.8Implications for Future Research

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

  • 5.1Summary of Findings
  • 5.2Conclusion of the Study
  • 5.3Contributions to Knowledge
  • 5.4Practical Implications
  • 5.5Recommendations for Future Research

Thesis Abstract

This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by the research or for this study consisted of all the workers of the Nigerian Breweries Plc. At 9th mile corner, Ngwo in Enugu State. The researcher used the systematic simple random sample techniques to select the sample used for the study. The researcher used the Yaro Yainene’s formular for sample size determination to determine the sample size for the study. The researcher used the measurement tool (the questionnaire) as the major data collection instrument for this study.

Out of the 119 questionnaires administered by the researcher, 112 were returned and percentages to present and water interpret the data they generated for this study while they used the test for questionnaire content.


Thesis Overview

<p> </p><p><strong>&nbsp; &nbsp; INTRODUCTION</strong></p><p><strong>BACKGROUND OF THE STUDY</strong></p><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public. Advertising policy constitutes such an important strategy in the marketing programme of companies that its negligence could spell down for companies.</p> <br><p></p>

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