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Marketing
Showing 1-660 of 900 Thesis
Effect of celebrity endorsement on increased sales volume of guinness malt market (d...
<p> This study is on Effects of celebrity endorsement on increased sales volume of Guinness malt, Enugu malt market(Distributors). The total population...
Improving distribution effectiveness in marketing operations ( a case study of coca ...
<p> <em>This research examines improving distribution effectiveness in marketing operations usins Coca Cola company in Lagos. The objectives of t...
Proposal on consumer buying behavior and the influence of advertising...
Abstract: Consumer buying behavior is a complex process influenced by various internal and external factors. Among these factors, advertising plays a significa...
The significance of brand positioning in marketing activities...
Abstract: Brand positioning plays a vital role in the success of marketing activities for companies across various industries. It involves the strategic proces...
Securing customers patronage through product innovation in new beverages nigeria lim...
<p> Every business will die if they don’t every business will die or lose its grounds on the market if it does not recognise the effect of new t...
The impacts of pricing in marketing of coke drinks...
<p> </p><p>This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is in...
The impacts of pricing in marketing of coke drinks...
<p> </p><p>This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is in...
Impact of online marketing on small and medium enterprises...
<p> </p><p>This study investigated the impact of online marketing on small and medium enterprises in Lagos metropolis. A descriptive quanti...
Impact of bigi beverage television advertisement on the sales of the product...
<p> This study was on impact of bigi beverage television advertisement on the sales of the product. Three objectives were raised which included: Is to ...
Social media: effects on market share improvement in the service industry...
Abstract: Social media has become a ubiquitous tool in the service industry, offering companies the opportunity to engage with customers in real-time and on a ...
The impact of online marketing on the performance of small and medium scale enterpri...
Abstract: Small and medium scale enterprises (SMEs) play a crucial role in the economic development of Nigeria. In recent years, online marketing has emerged a...
The influence of customer relationship management on the sales of kfc products...
Customer Relationship Management (CRM) has become a vital strategy for businesses in the highly competitive market environment. The fast-food industry, specific...
The role of marketing research in the planning and development of a new product...
<p> <em>This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company ...
Outsourcing as a strategy for reducing overhead costs...
<p> </p><p>Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos</p><p>This investigated th...
Product differentiation as a survival strategy in a competitive marketing environmen...
<p> The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the co...
Product failure: the causes and effects on the nigerian economy ...
<p> This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy. Product is a vital component of the ...
Public services marketing...
Public services marketing is a vital aspect of government operations as it involves the promotion and delivery of services to the general public. This research ...
The impact of promotional activities on the purchase of a company’s product...
<p> </p><p><em>This research seeks to explore “The impact of promotional activities on the purchase of company’s product ...
The importance of branding and packaging as a means of sales promotion in an organiz...
Abstract: Branding and packaging play a crucial role in driving sales promotion for organizations in Nigeria. In a highly competitive market such as Nigeria, wh...
The importance of packaging as a promotional tool in the marketing of consumer drink...
<p> <em>This research was conducted to examine the importance of packaging as a marketing tool for marketing of consumer drinks and food &nbs...
The importance of packaging as a promotional tool in the marketing of consumer drink...
<p> <em>This research was conducted to examine the importance of packaging as a marketing tool for marketing of consumer drinks and food &nbs...
The importance of packaging as a tool for implementing a company marketing programme...
<p> <em>The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved such as packaging, p...
Importance of promotion as a component in the marketing mix element on profitability...
<p> <em>This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service -organization (IJB...
The role of sales promotion on the profitability of a firm’s product in a depr...
<p> <em>The aim of this study is to evaluate the impact of sales promotion on the profitability of a firm’s product in a depressed economy....
The significance of advertising in the management of business organization...
<p> This study aims at analyzing the significance of advertising in the management of business organization using selected small business organization....
The significance of product quality in the marketing of soft drink...
<p> The primary aim of this project is too critically’ examine how the Significance of Product Quality in the Marketing of Soft Drink. To achieve...
The significance of price in consumer purchase decision...
<p> <em>The objective of this project include the examination of the importance of price in consumer purchase decision using Mr. Biggs Plaza as a...
The significance of marketing planning in a business organization...
<p> <em>This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using...
The significance of distribution in the marketing of consumer goods...
<p> <em>The researcher highlighted to investigate the significant of distribution in the marketing of consumers goods. Also is the reference of t...
The effect of culture on consumers buying behaviour...
<p> <em>The study was designed to investigate the effect of culture on consumers buying behaviour. The main aim is to determine the promotional s...
