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Marketing
Showing 1-600 of 900 Thesis
An indepth study of on the brand switching behavior of malt drink consumer...
<p> This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers” This study tends to establish the imp...
An evaluation of sales promotion in increasing the levels of network patronage in th...
<p> The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and p...
Evaluation of the development and marketing of service products ...
<p> The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will h...
Importance of marketing research in enhancing the service level of manufacturing com...
<p> The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Pa...
Market sementation as an efficient tool of achieving increased market share ...
<p> This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their pro...
An evaluation of sales promotion in increasing the levels of network patronage in th...
<p> </p><p>The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to infl...
The relevance of marketing research in enhancing the service level of manufacturing ...
<p> The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Pas...
Consumer satisfaction and retention; a key to business survival (a case study of ber...
<p> </p><p>Before any business can succeed in winning<br>customers and outperforming competitors, there is need to embark upon a<b...
Economic impact in packaging as a promotional strategy in marketing company’s ...
<p> This study is on economic impact in packaging as a promotional strategy in marketing company’s products. The total population for the study i...
Impact of celebrity endorsement on the sales volume of company of glo telecommunicat...
<p> This study was on Impact of celebrity endorsement on the sales volume of company of glo telecommunication. The total population for the study is 2...
An examination of twitter ban on digital marketing ...
Abstract: The influence of social media platforms on digital marketing strategies has been significant over the years. Twitter, as one of the major platforms, ...
Assessment of twitter ban on brand awareness in nigeria (a case study of rite food l...
Abstract The aim of this research study is to assess the impact of the Twitter ban on brand awareness in Nigeria, with a specific focus on Rite Food Limited, a...
Assessment of twitter ban on brand awareness in nigeria (a case study of rite food l...
Abstract: This research project aims to assess the impact of the Twitter ban on brand awareness in Nigeria, focusing on Rite Food Limited, a company based in La...
Transportation cost and prices of goods and services in nigeria...
<p> This study was transportation cost and prices of goods and services in Nigeria. The total population for the study is 200 retailers, uyo main marke...
Effect of covid 19 protocols on consumer goods in ado ekiti. a study of tomato consu...
<p> A global crisis struck the world in the shape of the COVID-19 pandemic at the beginning of 2020. As a result, supermarkets have experienced panic b...
Advertisement and consumer brand preference of deposit money banks...
<p> Influence of online advertising on consumer brand awareness and patronage of United Bank for Africa (UBA) was investigated. Most consumers have not...
Consumers preference and willingness to pay for high iron sorghum among rural househ...
<p> In Nigeria sorghum has become the second most important staple food after maize and its consumption continues to increase with population growth, u...
The effect of customer service strategies on corporate performance in ghanaian banks...
Abstract: The banking sector in Ghana plays a crucial role in the country's economic development, and customer service is a key component of its success. This ...
The effects of television advertisements on the consumer behaviour...
<p> </p><p>This study is aimed at given insight into the effects, if any, of television advertisement on the consumer behaviours of consume...
Effect of digital marketing on growth of small scale enterprises in lagos, nigeria ...
<p> </p><p>The study examined the impact of digital marketing on the growth of small and medium scale enterprises in Lagos state. The study...
The relevance of packaging and branding as a communication vehicle of locally made p...
<p> In the ever increasing competition of local products in global market the need for effective product promotion is crucial. In this environment the ...
The impact of brand image and rebranding on customers’ purchasing decision in ...
Abstract: Brand image and rebranding play a crucial role in influencing customers' purchasing decisions in various industries. This research focuses on analyzi...
On equal predictive ability and parallelism of self-exciting threshold autoregressiv...
<p> </p><p>Several authors have developed statistical procedures for testing whether<br>two models are similar. In this work, we not ...
Impact of online shopping adverts on consumer buying rate...
Abstract: The impact of online shopping adverts on consumer buying rates has become a topic of significant interest in the field of marketing research. With th...
The impact of training and development in a marketing company ...
Abstract: Training and development play a crucial role in the success of marketing companies by enhancing the knowledge, skills, and abilities of employees. Th...
Effect of oil price shock and some selected macro-economic variables in some selecte...
<p> This topic was on effect of oil price shock and some selected macro-economic variables in some selected net oil exporting and net oil importing cou...
The effect of advertising on customer behavior and retention...
<p> This study examined the effect of advertising on customer behavior and retention. The objectives were: To ascertain the effect of advertising on cu...
The impact of social media on purchase of hand sanitizer brands in lagos, nigeria...
Abstract: This research aims to investigate the impact of social media on the purchase of hand sanitizer brands in Lagos, Nigeria. With the global COVID-19 pan...
Consumer sentiment and attitude towards advertising ...
<p> <em>Researches on customers’ sentiment and attitude show that there is an ambiguity regarding the existence of positive or negative att...
Effect of marketing management support system on organizations’ decision makin...
<p> This study was on Effect of Marketing management support system on organizations’ decision making. A case of The Nigerian bottling company id...
