Marketing Postgraduate Thesis Topics & Research Materials

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Marketing

Showing 1-570 of 900 Thesis

Marketing. 2 min read

The significance of product quality in the marketing of soft drink...

<p> The primary aim of this project is too critically’ examine how the Significance of Product Quality in the Marketing of Soft Drink. To achieve...

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Marketing. 3 min read

Importance of promotion as a component in the marketing mix element on profitability...

<p> <em>This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service -organization (IJB...

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Marketing. 4 min read

The impact of advertising on the buying habit of rural dwellers...

<p> <em>This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as ...

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Marketing. 4 min read

The effects of sales promotion on consumer buying decision...

<p> <em>This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca-Cola Bottling Company as a c...

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Marketing. 2 min read

The effectiveness of advertising on the marketing of consumes’ product…...

<p> <em>This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle ...

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Marketing. 2 min read

The effect of promotional activities on the consumption of a company product...

<p> <em>This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Niger...

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Marketing. 3 min read

The effect of packaging on the sales of a company’s product…...

<p> <em>This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case ...

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Marketing. 3 min read

The effect of culture on consumers buying behaviour...

<p> <em>The study was designed to investigate the effect of culture on consumers buying behaviour. The main aim is to determine the promotional s...

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Marketing. 3 min read

Strategies for marketing a new product in a saturated market....

Abstract: Marketing a new product in a saturated market presents several challenges that require strategic planning and innovative approaches to stand out and ...

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Marketing. 3 min read

Significance of price in introduction of new product.....

<p> </p><p>The topic titled “Significance of price in introduction of a new product” was chosen to examine the relevance of pri...

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Marketing. 3 min read

New product development test marketing prospect and challenges...

Abstract: New product development is a critical process for companies seeking to innovate and stay competitive in the market. Test marketing plays a vital role...

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Marketing. 3 min read

Marketing strategies as a technique for profit maximization in manufacturing enterpr...

<p> <em>This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nig...

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Marketing. 2 min read

Marketing of petroleum products....

<p> This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among o...

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Marketing. 2 min read

Marketing of petroleum products...

<p> This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among o...

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Marketing. 4 min read

Influence of pricing strategy on the sales of new product....

<p> </p><p><em>This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that ne...

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Marketing. 4 min read

Importance of product life cycle in marketing organization...

<p> The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of...

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Marketing. 2 min read

Impact of sales promotion on the marketing of soft drinks.....

<p> <em>The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottl...

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Marketing. 4 min read

Automatic in business organization...

<p> The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of t...

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Marketing. 2 min read

Automatic in business organization....

<p> The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of t...

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Marketing. 4 min read

Effects of job satisfaction on employee performance.....

Abstract: Job satisfaction is a critical aspect of employee engagement and performance within an organization. This research project aims to explore the variou...

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Marketing. 3 min read

The effect of test marketing on product innovation.....

<p> This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. T...

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Marketing. 2 min read

Guerrilla marketing for improving performance of marketing of hotel services in nige...

<p> The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. ...

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Marketing. 3 min read

Marketing planning as a means of achieving increase in market share in nigeria...

<p> </p><p>Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive ...

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Marketing. 3 min read

Marketing research as a instrument for increased profitability in service company...

<p> This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a...

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Marketing. 2 min read

Strategies for introducting a new product in the market...

<p> </p><p>The research work was on a study of how is introduce a new product in the market. The main objective was to determine whether t...

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Marketing. 2 min read

Promotion as a strategy of manufactures tools for consumers loyalty...

<p> </p><h2> <em>This project is designed to give an insight on the influence of sales promotion on consumers &nbsp; loyalty w...

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Marketing. 2 min read

Relevance of marketing information system in the achievement of organizational objec...

<p> </p><p>Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bot...

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Marketing. 4 min read

Sales promotion: a tool for achieving customers brand loyalty in the table water ind...

<p> This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of rela...

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Marketing. 4 min read

Solving unemployment problem through the establishment of small scale industries (ss...

Abstract: Unemployment remains a critical issue globally, with many countries struggling to provide jobs for their growing populations. One proposed solution to...

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Marketing. 2 min read

The impact of sales promotion on the marketing of new product and services...

<p> </p><p>This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried o...

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