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Marketing
Showing 1-570 of 853 Thesis
The effect of customer service strategies on corporate performance in ghanaian banks...
Abstract: The banking sector in Ghana plays a crucial role in the country's economic development, and customer service is a key component of its success. This ...
The effects of television advertisements on the consumer behaviour...
<p> </p><p>This study is aimed at given insight into the effects, if any, of television advertisement on the consumer behaviours of consume...
Effect of digital marketing on growth of small scale enterprises in lagos, nigeria ...
<p> </p><p>The study examined the impact of digital marketing on the growth of small and medium scale enterprises in Lagos state. The study...
The relevance of packaging and branding as a communication vehicle of locally made p...
<p> In the ever increasing competition of local products in global market the need for effective product promotion is crucial. In this environment the ...
The impact of brand image and rebranding on customers’ purchasing decision in ...
Abstract: Brand image and rebranding play a crucial role in influencing customers' purchasing decisions in various industries. This research focuses on analyzi...
On equal predictive ability and parallelism of self-exciting threshold autoregressiv...
<p> </p><p>Several authors have developed statistical procedures for testing whether<br>two models are similar. In this work, we not ...
Impact of online shopping adverts on consumer buying rate...
Abstract: The impact of online shopping adverts on consumer buying rates has become a topic of significant interest in the field of marketing research. With th...
The impact of training and development in a marketing company ...
Abstract: Training and development play a crucial role in the success of marketing companies by enhancing the knowledge, skills, and abilities of employees. Th...
Effect of oil price shock and some selected macro-economic variables in some selecte...
<p> This topic was on effect of oil price shock and some selected macro-economic variables in some selected net oil exporting and net oil importing cou...
The effect of advertising on customer behavior and retention...
<p> This study examined the effect of advertising on customer behavior and retention. The objectives were: To ascertain the effect of advertising on cu...
The impact of social media on purchase of hand sanitizer brands in lagos, nigeria...
Abstract: This research aims to investigate the impact of social media on the purchase of hand sanitizer brands in Lagos, Nigeria. With the global COVID-19 pan...
Consumer sentiment and attitude towards advertising ...
<p> <em>Researches on customers’ sentiment and attitude show that there is an ambiguity regarding the existence of positive or negative att...
Effect of marketing management support system on organizations’ decision makin...
<p> This study was on Effect of Marketing management support system on organizations’ decision making. A case of The Nigerian bottling company id...
(Pdf) role of marketing information system in enhancing sales...
<p> </p><p>A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and external...
Effect of covid19 on marketing of consumer’s goods...
<p> This study was on effect of covid 19 on marketing of consumers goods in ADO EKITI. The total population for the study is 200 staffs of selected SM...
Influence of sales promotion on consumer brand loyalty a case study in oshogbo in os...
<p> </p><p>This study was on the influence of sales promotion on consumer brand loyalty a case study in Oshogbo in osun state. The total po...
The impact of infectious epidemic on international market a case study of coronaviru...
<p> </p><p>This study was on the impact of infectious epidemic on international market. A case study of coronavirus. The total population f...
The impact of infectious epidemic on financial sector a case study of coronavirus di...
<p> </p><p><em>This research work empirically explored </em><em>the impact of infectious epidemic on financial sector a c...
The impact of infectious epidemic on financial sector a case study of coronavirus di...
<p> </p><p><em>This research work empirically explored </em><em>the impact of infectious epidemic on financial sector a c...
Effect of social distancing on nigerian economy a case study of coronavirus disease...
<p> <em>This research work empirically explored </em><em>the effect of social distancing on the Nigerian economy a case study of coro...
Impact of effective distribution in can production industries a case study of gzi...
<p> </p><p><em>This research work empirically explored into the impact of effective physical distribution in can production industrie...
Influence of pricing strategy on the sales of new products...
<p> The study investigated the influence of price change on consumption of new consumer products, a survey of fast food restaurants uyo, Akw...
The appraisal of sales promotion on marketing of gsm service (a comparative study of...
<p> The ever increasing competition in the telecommunication industry has prompted telecom firms to be determined and ensure satisfaction of customer n...
A study on mhd free-convective flow in micro-channels...
<p> This work analyses the steady natural convection flow of viscous, incompressible, electrically conducting fluid in a vertical parallel plate micro-...
A study on natural convection flow in cylindricalgeometries with time-periodic heat ...
<p> </p><p>his dissertation investigatesthe effect of steady-periodic heating at the surfaces of the cylinders on natural convection flow i...
Bayesian estimation of the shape parameter of generalized rayleigh distribution unde...
<p> In 2001, Surles & Padgett introduced Generalized Rayleigh Distribution (GRD). This<br>skewed distribution can be used quiet effective...
Comparative study on logit and probit models in the prediction of broncho-pulmonary ...
<p> </p><p>Broncho Pulmonary Dysplasia (BPD) is a form of chronic lung disease that develops in preterm neonates treated with oxygen and po...
Proposal on global economic crisis and its effect...
<p> </p><p>The global economic crisis, which first emerged as a financial crisis in one country, has now fully installed itself with no bot...
Research paper on structure follows strategy: using dangote cement plc as a case stu...
Abstract: This research paper investigates the relationship between corporate strategy and organizational structure, focusing on Dangote Cement Plc as a case s...
The relationship marketing on customers patronage of money deposit banks in port har...
<p> </p><p>The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a ...
