The role of public relations in enhancing customer’s satisfaction
Table Of Contents
- Title page IIApproval page IIIDedication IVAcknowledgement VAbstract VITable of content VIICHAPTER ONE INTRODUCTION
- 11.1Background of the study
- 91.2The objectives of Nigerian Airway
- 101.3Statement of research problem
- 121.4Objective of the study
- 141.5Significance of the study
- 151.6Research questions
- 171.7Research Hypothesis / Null Hypothesis
- 171.8Conceptual of Operational Definition
- 181.9Definition of terms Operational
- 201.10Assumptions
- 211.11Limitation of the study 22CHAPTER TWO:REVIEW OF RELATED LITERATURE
- 2.1The origin and concept public relations
- 232.2The place of public relation in an Organization
- 272.3Publics
- 312.4Corporate Image
- 322.5Social Responsibility
- 342.6The pubic relations practitioner
- 382.7Summary of Literature review 40CHAPTER THREE RESEARCH METHODOLOGY
- 433.1RESEARCH Method
- 433.2Research design
- 433.3Expression Instrument3.4 Measuring Instrument
- 453.5Method off data analysis 46CHAPTER FOUR
- 4.1Data analysis and interpretation
- 474.2Table 1: Measurement on image problem of Nigerian Enugu
- 494.3Table 2: Measurement on the role played by the public relations
- 504.4Table 3 :- Measurement of the basic steps top be taken
- 524.5Table 4:- Measurement of effects of political interference
- 554.6Discussion 57CHAPTER FIVE
- 5.1Summary and recommendation for further study
- 625.2Recommendations
- 655.3Conclusion 68Bibliography 71
Thesis Abstract
This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method The data for this study were collected through questionnaire. Thereafter the data collected were analyzed using chi ” square method (X2) = (0 -e)E Which served to out qualitative characterizes In the data into numerical form and relationships.
The research finding the essentials of public relations officer in an establishment.
The effect of public relations in promoting the image of an organization.
The objective of this study is to identify more efficient and effective way of using public relations to enhance customers’ satisfaction and goodwill in Nigerian airways Enugu.
Thesis Overview
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