The impact of advertising in a corporate organization
Table Of Contents
- COVER PAGE ITITLE PAGE IIAPPROVAL PAGE IIIDEDICATION IVACKNOWLEDGEMENT VABSTRACT VIICHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDY
- 11.2STATEMENT OF RESEARCH PROBLEM
- 71.3OBJECTIVE OF THE STUDY
- 81.4SIGNIFICANCE OF THE STUDY
- 91.5RESEARCH QUESTIONS
- 91.6RESEARCH HYPOTHESIS
- 101.7DEFINITION OF TERMS
- 121.8ASSUMPTION
- 131.9LIMITATIONS OF THE STUDY 15CHAPTER TWOLITERATURE REVIEW 16REFERENCES 30CHAPTER THREE3.1 RESEARCH METHODOLOGY
- 313.2RESEARCH DESIGN
- 323.3RESEARCH SAMPLE
- 333.4MEASURING INSTRUMENT
- 353.5DATA COLLECTION
- 353.6DATA ANALYSIS 36CHAPTER FOUR4.1 PRESENTATION AND ANALYSIS
- 374.2TEST OF HYPOTHESIS 44CHAPTER FIVE5.1 NOTES
- 515.2SUMMARY OF FINDINGS
- 585.3CONCLUSIONS
- 595.4RECOMMENDATIONS 60BIBLIOGRAPHY 62
Thesis Abstract
The purpose of this study is to X-ray the uses of advertising in a corporate Organization in its areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study.
Chapter one contains a general discussion on background study of first Bank of Nigeria PLC and Advertising.
The second chapter treats the literature reviews as it relates to advertising and corporate Organization .
Chapter three deals with the research methodology and research design of the study, the method used and techniques of analyzing the questionnaires.
The data got from the research survey were analyzed and interpreted. Also, similar questionnaires were compared.
Finally, notes, the summary of findings, recommendations and conclusions, even bibliography made by the researchers are all in chapter five.
Thesis Overview
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