The effect of good public relation and organized promotions on the achievement of marketing objective

Thesis Overview

<p> </p><p><strong>INTRODUCTION</strong></p><p>Background of the study</p><p>In the recent past, public relations was regarded as publicity, but currently. Publicity is regarded as one of the tools of public relation. This is because of the vital roles public relations is performing in the society now which among others involves a relations of public attitude.</p><p>Identification of the policies and procedures of an organization or individual with respect or individual with respect to attitudes. Values, comprehensive functions and medium of creating awareness. Public relations also determines the activities to be executed in order to improve or maintain those candidate treasures taken by an individual or an organization to maintain the good image of the organization and to keep a cordial relationship with it’s environment. This could be done through welfare packages, advertising, publicity or adequate promotions and marketing strategy. A manager can afford this bearing in mind that the analysis of friends implies the application of research techniques before planning a programme that any attempt to present a biased information on the activity of the company or potency of their products which is not based on truth and honesty purpose will yield unfavourable result to the image of the organization. He should also bear in mind that the successful implementation of product cannot be done haphazardly or carelessly. This is invoice of the fact that marketing as a process of planning and execution of conception, promotion and distribution of ideals, goods and services through a good public relation in order to create exchange that satisfy individual and organizational objectives. Is as old as the inception of buying and selling.</p><p>Arise when at least one party to potential exchange, gives through to the objectives demand means of achieving desired responses from other parties.</p><p>This desire with good foresight has led to an advanced philosophy of modern marketing calls for more than developing a good product or service, moderate and attractive price or making the product accessible to targeted customers through Advanced public relation strategies. In the dispensation, the company should design good disseminate information about the products or services existence features and arms, and how this will benefit the market. Every organization performs the role of communication market and promoter. These service more often are done through the hiring of sales forces and good strategy (to carry out persuasive messages) Advertising agencies to develop sales campaign and public relations firms to enhance the.</p> <br><p></p>