Impact of public relations on crisis management of multi-national corporations

Thesis Abstract

 This study was an assessment of the impact of public relations on crisis management.

Two instruments were used to collect data for this study. These were scheduled interview of the key administrators of the Nigerian National Petroleum Corporation. The public relations officer, the chief security officer, the union consultative committee were all interviewed. Opinion survey of the corporation was done using questionnaires.

The findings revealed that formal channels of public relations with the accompanied oral, written and mediated modes of public relations play a major role in crisis management. Mediation was also found to be an effective public relations approach in crisis resolution. It was found that informal channels of public relations are also important.

To create a cordial public relations climate in NNPC, the NNPC administration should practice human relations. This calls for community participation in decision making especially those that concern the community, through regular consultation with union consultative committee.