developing an e-commerce website for an artisan goods business:
Table Of Contents
- Table of Contents:
Chapter ONE
INTRODUCTION
- and Background
- 1.1Artisans Cooperative Overview
- 1.2Business Goals and Objectives
- 1.3Current Operations and Sales Channels
Chapter TWO
LITERATURE REVIEW
- Website Requirements and Design
- 2.1Target Audience and Customer Personas
- 2.2Key Features and Functional Requirements
- 2.3Look and Feel Design Mockups
Chapter THREE
RESEARCH METHODOLOGY
- Website Content Plan
- 3.1Product Catalog and Inventory
- 3.2Additional Content Pages
- 3.3Content Creation and Asset Development
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- Website Development
- 4.1Platform, Hosting, and Technology Selection
- 4.2Shopping Cart and Payment Integration
- 4.3Security, Accessibility, and Testing
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- Launch and Marketing Plan
- 5.1Website Launch Date and Strategy
- 5.2Promotion and Marketing Campaign
- 5.3Ongoing Maintenance and Optimization
Thesis Abstract
Abstract
This project will develop an e-commerce website and online store for Artisans Cooperative, a collective of local artisans and craftspeople. The website will provide an online sales channel to reach more customers and help grow the business. Chapter 1 will provide an overview and background of Artisans Cooperative. Chapter 2 will cover website requirements, features, and design. Chapter 3 will develop the website content plan, including products, pages, and content to include. Chapter 4 will cover the website development process, including building out the site infrastructure, integrating a shopping cart, and configuring payment processing. Chapter 5 will develop a launch and marketing plan to promote the new website. Upon completion, the website will be launched, allowing Artisans Cooperative to expand their customer reach and sales through online channels.
Thesis Overview
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