developing a business model for a mobile app idea

• Table of Contents:

Chapter ONE

INTRODUCTION

•   - Background and Purpose   - Mobile App Idea: Neighborhood Helper   - Business Model Canvas Approach

Chapter TWO

LITERATURE REVIEW

•   - Defining the Business Model   - Components of the Business Model Canvas   - Validating the Problem and Customer Needs

Chapter THREE

RESEARCH METHODOLOGY

• Market Research   - Survey to Validate Problem   - Interview Customers to Understand Needs

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

• Business Model Development   - Value Proposition   - Customer Segments   - Distribution Channels   - Customer Relationships   - Revenue Streams

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

• Evaluation of Alternatives   - Alternative Business Models Considered   - Selection of Most Viable Option   - Next Steps