developing a business model for a mobile app idea
Table Of Contents
- Table of Contents:
Chapter ONE
INTRODUCTION
- - Background and Purpose - Mobile App Idea: Neighborhood Helper - Business Model Canvas Approach
Chapter TWO
LITERATURE REVIEW
- - Defining the Business Model - Components of the Business Model Canvas - Validating the Problem and Customer Needs
Chapter THREE
RESEARCH METHODOLOGY
- Market Research - Survey to Validate Problem - Interview Customers to Understand Needs
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- Business Model Development - Value Proposition - Customer Segments - Distribution Channels - Customer Relationships - Revenue Streams
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- Evaluation of Alternatives - Alternative Business Models Considered - Selection of Most Viable Option - Next Steps
Thesis Abstract
Abstract
This project develops a business model for a proposed mobile application called "Neighborhood Helper" designed to connect neighbors within a local community. The business model canvas approach is used to define the key elements of the value proposition, customer segments, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Market research is conducted to validate the problem and understand customer needs. Alternative business models are evaluated before selecting the most viable option.
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