Thesis Abstract

Abstract
The food delivery industry has experienced significant growth in recent years, driven by the increasing demand for convenience and accessibility. However, the rapid expansion of online food delivery services has raised concerns about sustainability and profitability. This thesis aims to address these challenges by developing a sustainable business model for online food delivery services. Chapter One provides an introduction to the research topic, outlining the background of the study and the problem statement. The objectives of the study are defined, along with the limitations and scope of the research. The significance of the study is also highlighted, and the structure of the thesis is outlined, including the definition of key terms. Chapter Two presents a comprehensive literature review of ten key areas related to online food delivery services, including consumer behavior, competition analysis, technological trends, and sustainability in the food industry. This chapter sets the theoretical foundation for the research and provides insights into existing literature gaps. Chapter Three details the research methodology employed in this study. The chapter covers the research design, data collection methods, sampling techniques, and data analysis procedures. The rationale behind the chosen methodology is explained, ensuring the validity and reliability of the research findings. Chapter Four presents the findings of the study, based on the analysis of data collected from online food delivery service providers, consumers, and industry experts. The chapter discusses key themes emerging from the data, such as drivers of sustainability, operational challenges, and strategies for business growth in the online food delivery sector. Chapter Five offers a conclusion and summary of the thesis, highlighting the key findings, implications for practice, and recommendations for future research. The sustainable business model proposed in this study aims to address the challenges faced by online food delivery services, promoting long-term viability and environmental responsibility. In conclusion, this thesis contributes to the existing literature on sustainable business models in the food delivery industry, offering practical insights for online food delivery service providers, policymakers, and researchers. By developing a sustainable business model, online food delivery services can enhance their operational efficiency, reduce environmental impact, and meet the evolving needs of consumers in an increasingly competitive market.

Thesis Overview

The research project, "Developing a Sustainable Business Model for Online Food Delivery Services," aims to address the growing importance of sustainability in the food delivery industry. With the increasing demand for convenience and online services, online food delivery platforms have become integral in the food industry. However, there are concerns about the environmental impact, social responsibility, and economic sustainability of these services. This study will delve into the current business models used by online food delivery services and analyze their strengths and weaknesses in terms of sustainability. By examining the existing literature on sustainability in the food industry and business model innovation, this research aims to identify key areas for improvement and propose a sustainable business model framework specifically tailored for online food delivery services. The project will begin with a comprehensive review of the literature on business model innovation, sustainability in the food industry, and online food delivery services. This review will provide a solid theoretical foundation for the study and help identify gaps in the current literature that this research aims to address. Following the literature review, the research methodology will be outlined, detailing the research approach, data collection methods, and analysis techniques to be used in the study. By employing a mix of qualitative and quantitative research methods, including interviews, surveys, and case studies, this study will gather insights from key stakeholders in the food delivery industry to inform the development of the sustainable business model framework. The findings of this research will be presented in chapter four, where the proposed sustainable business model for online food delivery services will be discussed in detail. This chapter will highlight the key features of the proposed model, such as eco-friendly packaging, ethical sourcing practices, and community engagement initiatives, and demonstrate how these elements can contribute to the long-term sustainability of online food delivery services. Finally, the thesis will conclude with chapter five, summarizing the key findings of the study and providing recommendations for future research and practical applications in the food industry. Overall, this research project seeks to contribute to the growing body of knowledge on sustainability in the food delivery sector and provide valuable insights for businesses looking to develop more sustainable practices in the online food delivery industry.