Thesis Abstract

Abstract
This thesis explores the development of a digital platform aimed at connecting local artisans with global markets, focusing on sustainable entrepreneurship. The global economy has witnessed a significant shift towards digitalization, creating opportunities for artisans to expand their reach beyond local markets. However, many artisans face challenges in accessing global markets due to limited resources and infrastructure. This research aims to address this gap by developing a digital platform that leverages technology to connect local artisans with global consumers. Chapter 1 provides an introduction to the research topic, outlining the background, problem statement, objectives, limitations, scope, significance, and structure of the thesis. The chapter concludes with a definition of key terms relevant to the study. Chapter 2 presents a comprehensive literature review, covering ten key areas related to digital platforms, artisan entrepreneurship, global market access, sustainability, and technology adoption. The review highlights the importance of digital platforms in facilitating market access for artisans and promoting sustainable entrepreneurship practices. Chapter 3 details the research methodology employed in this study, including research design, data collection methods, sampling techniques, data analysis procedures, and ethical considerations. The chapter also discusses the theoretical framework that guides the development of the digital platform. Chapter 4 presents the findings of the study, analyzing the effectiveness of the digital platform in connecting local artisans with global markets. The chapter discusses the impact of the platform on artisan entrepreneurship, market reach, sales performance, and sustainability practices. The findings are supported by data collected from surveys, interviews, and platform usage metrics. Chapter 5 concludes the thesis by summarizing the key findings, implications, and recommendations for future research and practice. The study underscores the importance of digital platforms in empowering local artisans, expanding market access, and promoting sustainable entrepreneurship in the global economy. In conclusion, this thesis contributes to the growing body of knowledge on digital platforms, artisan entrepreneurship, and sustainable practices by offering insights into the development and implementation of a digital platform for connecting local artisans with global markets. The findings of this research have implications for policymakers, practitioners, and academics interested in leveraging technology for inclusive economic development and sustainable entrepreneurship.

Thesis Overview

The project titled "Developing a Digital Platform to Connect Local Artisans with Global Markets: A Case Study in Sustainable Entrepreneurship" aims to address the challenges faced by local artisans in accessing global markets and to explore the potential of digital platforms in facilitating this connection. This research overview provides a comprehensive understanding of the background, problem statement, objectives, scope, significance, and structure of the thesis. Local artisans play a crucial role in preserving cultural heritage and traditional craftsmanship. However, these artisans often face barriers in reaching global markets due to limited resources, lack of market access, and competition from mass-produced goods. The project seeks to bridge this gap by leveraging digital technology to connect local artisans with a wider audience of global consumers. The background of the study delves into the importance of supporting local artisans for sustainable economic development, cultural preservation, and social empowerment. By empowering artisans to access global markets, the project aims to create opportunities for economic growth and cross-cultural exchange. The problem statement highlights the challenges faced by local artisans, such as limited market visibility, lack of marketing skills, and logistical barriers to international trade. These challenges underscore the need for innovative solutions that can enhance the market reach and competitiveness of local artisans. The objectives of the study are to design and develop a digital platform that enables local artisans to showcase their products, connect with international buyers, and facilitate transactions. By exploring the potential of digital platforms in supporting sustainable entrepreneurship, the project aims to enhance the visibility and market access of local artisans. The scope of the study includes a case study approach that focuses on a specific group of local artisans and their engagement with the digital platform. By examining the experiences and outcomes of these artisans, the study aims to provide insights into the effectiveness of the platform in connecting artisans with global markets. The significance of the study lies in its potential to contribute to the development of sustainable entrepreneurship models that empower local artisans and promote cultural diversity in the global marketplace. By showcasing the impact of digital platforms on artisanal communities, the study seeks to inspire future initiatives that support the economic and cultural well-being of artisans. The structure of the thesis is organized into chapters that cover the introduction, literature review, research methodology, discussion of findings, and conclusion. Each chapter is designed to provide a comprehensive analysis of the research process, including theoretical frameworks, data collection methods, and interpretation of results. In conclusion, the project on "Developing a Digital Platform to Connect Local Artisans with Global Markets: A Case Study in Sustainable Entrepreneurship" aims to explore the transformative potential of digital technology in empowering local artisans and fostering sustainable entrepreneurship. Through this research overview, we set the stage for a detailed investigation into the opportunities and challenges of connecting local artisans with global markets in an increasingly interconnected world.