Thesis Abstract

Abstract
The rapid evolution of technology and the increasing accessibility to the internet have significantly transformed the landscape of business operations, particularly for startups in the e-commerce sector. This thesis focuses on the imperative task of developing a sustainable business model for e-commerce startups in the digital age. The study aims to address the challenges faced by e-commerce startups and provide a comprehensive framework to enhance their sustainability and competitiveness in the dynamic digital marketplace. Chapter 1 introduces the research by providing an overview of the study, background information, problem statement, objectives, limitations, scope, significance, structure of the thesis, and definition of key terms. The chapter sets the stage for understanding the critical issues surrounding sustainable business models for e-commerce startups. Chapter 2 presents an in-depth literature review that covers ten key areas related to e-commerce startups, sustainable business models, digital technologies, consumer behavior, market trends, competition analysis, and success factors. The review of relevant literature provides a theoretical foundation for the research and offers insights into best practices and strategies employed by successful e-commerce ventures. Chapter 3 outlines the research methodology employed in this study, detailing the research design, data collection methods, sampling techniques, data analysis procedures, and ethical considerations. The chapter also discusses the limitations of the methodology and justifies the chosen approach to ensure the validity and reliability of the research findings. Chapter 4 delves into the discussion of findings derived from the empirical analysis of e-commerce startups operating in the digital age. The chapter presents a detailed examination of the challenges faced by startups, the effectiveness of various business models, the impact of digital technologies, and the strategies for enhancing sustainability and competitiveness in the e-commerce sector. Chapter 5 serves as the conclusion and summary of the project thesis, highlighting the key findings, implications for practice, theoretical contributions, and recommendations for future research. The chapter synthesizes the research outcomes and offers valuable insights for e-commerce startups seeking to develop sustainable business models in the digital age. In conclusion, this thesis provides a comprehensive analysis of the challenges and opportunities for e-commerce startups in the digital age and offers a roadmap for developing sustainable business models that can thrive in the rapidly evolving digital marketplace. By integrating theoretical frameworks with practical insights, this research contributes to the existing body of knowledge on e-commerce entrepreneurship and provides valuable guidance for startups aiming to achieve long-term success and sustainability.

Thesis Overview