Thesis Abstract

Abstract
The rapid evolution of digital technology has significantly transformed the landscape of marketing strategies, particularly for small businesses. This thesis investigates the impact of social media marketing strategies on the growth of small businesses. The study aims to explore the various social media platforms utilized by small businesses and analyze the effectiveness of these platforms in reaching target audiences and driving business growth. Through a comprehensive literature review, the research examines the theoretical foundations and practical applications of social media marketing in the context of small businesses. Chapter One provides an introduction to the research topic, outlining the background of the study, defining the problem statement, objectives, limitations, scope, significance of the study, and the structure of the thesis. The chapter also includes the definition of key terms relevant to the research. Chapter Two presents a detailed literature review that delves into ten key areas related to social media marketing strategies and their impact on small business growth. This section explores the theoretical framework underpinning social media marketing, discusses successful case studies, and analyzes the latest trends and best practices in the field. Chapter Three focuses on research methodology, detailing the research design, data collection methods, sampling techniques, and data analysis procedures. This chapter also addresses ethical considerations and limitations encountered during the research process. Chapter Four presents the discussion of findings, where the results of the empirical research are analyzed and interpreted. The chapter highlights the impact of different social media marketing strategies on small business growth, identifies key success factors, and discusses the implications for small business owners. Chapter Five concludes the thesis by summarizing the key findings, discussing the implications for theory and practice, and providing recommendations for future research. The conclusion also reflects on the significance of social media marketing strategies for small business growth and offers practical insights for small business owners looking to enhance their online presence and expand their customer base. In conclusion, this thesis contributes to the existing body of knowledge by providing a comprehensive analysis of the impact of social media marketing strategies on small business growth. The research findings offer valuable insights for small business owners, marketers, policymakers, and academics interested in leveraging social media platforms to drive business success in the digital age.

Thesis Overview