a 5 year growth plan for a small professional services firm:
Table Of Contents
Table of Contents
Chapter 1
: Current State Assessment1.1 Company Overview
1.2 SWOT Analysis
1.3 Financial Performance Review (Last 3 Years)
1.4 Client Base Analysis
1.5 Service Offerings Review
1.6 Operations Review
1.7 Staffing and Resources Review
1.8 Industry Trends Analysis
Chapter 2
: Growth Targets and Key Performance Indicators2.1 Revenue Growth Targets
2.2 Profitability Growth Targets
2.3 Market Share Growth Targets
2.4 Key Performance Indicators
Chapter 3
: Growth through Service Line Expansion3.1 Identifying New Service Opportunities
3.2 Developing New Service Offerings
3.3 Launching and Marketing New Services
3.4 Pricing New Services
3.5 Resourcing and Delivering New Services
Chapter 4
: Growth through Business Development4.1 Target Market and Client Profiles
4.2 Marketing and Business Development Strategy
4.3 Business Development Processes
4.4 Sales Processes and Procedures
4.5 Marketing Automation Implementation
Chapter 5
: Organizational Growth5.1 Staffing Model and Resourcing Requirements
5.2 Recruitment and Training Processes
5.3 Performance Management
5.4 Technology and Infrastructure Upgrades
Thesis Abstract
Abstract
This project outlines a 5 year growth plan for Acme Consulting, a small professional services firm specializing in accounting and bookkeeping services for small businesses. The plan aims to grow annual revenues from the current level of $500,000 to $2 million over the next 5 years through strategic initiatives focused on business development, service line expansion, workforce growth, and operational improvements. Key elements of the plan include developing new niche service offerings, implementing a marketing automation system, hiring additional staff, achieving certain certifications, and establishing standardized processes and procedures. If successfully implemented, this growth plan will allow Acme Consulting to better serve its existing clients and attract new business while improving profitability through economies of scale.
Thesis Overview
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