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developing a strategic alliance/JV plan for accelerating business growth

 

Table Of Contents


Table of Contents

Chapter 1

: Introduction
  1.1 Background on ABC Company
  1.2 Problem Statement
  1.3 Purpose of the Project
  1.4 Significance of the Project
  1.5 Limitations and Delimitations

Chapter 2

: Literature Review
  2.1 Defining Strategic Alliances and Joint Ventures
  2.2 Motivations and Drivers for Partnerships
  2.3 Critical Success Factors in Partnership Development

Chapter 3

: Methodology
  3.1 Identification of Potential Partners
  3.2 Evaluation Criteria and Scoring Model
  3.3 Primary and Secondary Research Approaches

Chapter 4

: Findings
  4.1 Profile of Top Partnership Candidates
  4.2 Fit Analysis and Synergy Assessment
  4.3 Financial Projections and Cost-Benefit Analysis

Chapter 5

: Recommendations and Implementation Plan
  5.1 Recommended Strategic Alliance
  5.2 Partnership Agreement and Governance Plan
  5.3 Implementation Timeline and Next Steps

Thesis Abstract



Abstract

This project will develop a strategic alliance/joint venture plan for ABC Company to accelerate its growth in the online retail market. ABC Company is a small, direct-to-consumer business that sells specialty home goods. Through strategic partnerships and joint ventures, ABC Company aims to expand its product offerings, gain access to new customer segments, and scale its operations more quickly. This project will identify potential strategic partners, evaluate the strategic fit and synergies between ABC Company and each partner, develop partnership agreements and governance structures, create a financial model to evaluate costs and benefits, and recommend the optimal strategic alliance for ABC Company to pursue.


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