developing a pricing strategy for a new product or service offering
Table Of Contents
Table of Contents
Chapter 1
: Introduction- Background on company and new offering
- Purpose of project
- Scope and limitations
Chapter 2
: Literature Review- Pricing strategy frameworks and models
- Factors to consider in pricing a new offering
- Common pricing strategies used
Chapter 3
: Market Research- Customer interviews/surveys on willingness to pay
- Competitor price analysis
- Cost analysis
Chapter 4
: Pricing Strategy Development- Evaluation of pricing models
- Recommended pricing strategy
- Pricing rollout and adjustment plan
Chapter 5
: Implementation Plan- Resources required
- Timeline
- Performance metrics and reporting
Thesis Abstract
Abstract
This project will develop a pricing strategy for a new product or service offering being launched by [Your Company Name]. The pricing strategy will consider factors such as competitors' pricing, target customer segments, costs to produce and deliver the offering, and revenue and profitability goals. Market research on customer willingness to pay and price sensitivity will be conducted. Different pricing models will be evaluated such as cost-plus, value-based, competition-based, volume-based discounts, and bundles/packages. The optimal pricing strategy will be recommended along with a pricing rollout and adjustment plan.
Thesis Overview
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