Table of Contents:

Chapter 1

: Introduction
  - Background and Purpose
  - Mobile App Idea: Neighborhood Helper
  - Business Model Canvas Approach

Chapter 2

: Literature Review
  - Defining the Business Model
  - Components of the Business Model Canvas
  - Validating the Problem and Customer Needs

Chapter 3

: Market Research
  - Survey to Validate Problem
  - Interview Customers to Understand Needs

Chapter 4

: Business Model Development
  - Value Proposition
  - Customer Segments
  - Distribution Channels
  - Customer Relationships
  - Revenue Streams

Chapter 5

: Evaluation of Alternatives
  - Alternative Business Models Considered
  - Selection of Most Viable Option
  - Next Steps