The Impact of E-commerce on Traditional Brick-and-Mortar Entrepreneurship
Table Of Contents
1. Introduction
- Background of the Study
- Research Objectives
- Significance of the Study
2. Literature Review
- Evolution of Retail: Brick-and-Mortar vs. E-commerce
- Impact of E-commerce on Traditional Businesses
3. Methodology
- Research Design
- Data Collection Methods
- Data Analysis Techniques
4. Challenges Faced by Brick-and-Mortar Entrepreneurs
- Competition from E-commerce Platforms
- Changing Consumer Behavior
5. Strategies for Adapting to the Digital Marketplace
- Omnichannel Retailing
- Enhancing the In-Store Experience
Thesis Abstract
This research aims to examine the impact of e-commerce on traditional brick-and-mortar entrepreneurship. With the rise of online retail platforms, traditional businesses face new challenges and opportunities. The study will investigate the strategies adopted by brick-and-mortar entrepreneurs to adapt to the digital marketplace and compete with e-commerce giants. Additionally, the research will analyze consumer behavior and preferences in the context of online and offline shopping experiences
Thesis Overview
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