Thesis Abstract

This research project aims to investigate the influence of social media on small business entrepreneurship. With the increasing prevalence of social media platforms, it is essential to understand how these digital channels affect the entrepreneurial landscape. The study will explore the ways in which small businesses utilize social media for marketing, customer engagement, and brand building. Additionally, it will examine the challenges and opportunities that arise from integrating social media into entrepreneurial ventures. The findings of this research will provide valuable insights for small business owners, marketers, and policymakers seeking to leverage social media for entrepreneurial success.

Thesis Overview