Facilitating the sales promotion for a product on the internet | Blazingprojects Postgraduate Thesis
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Facilitating the sales promotion for a product on the internet

 

Table Of Contents


Chapter ONE

INTRODUCTION

  • 1.1Introduction
  • 1.2Background of Study
  • 1.3Problem Statement
  • 1.4Objective of Study
  • 1.5Limitation of Study
  • 1.6Scope of Study
  • 1.7Significance of Study
  • 1.8Structure of the Research
  • 1.9Definition of Terms

Chapter TWO

LITERATURE REVIEW

  • 2.1Evolution of Sales Promotion
  • 2.2Types of Sales Promotion
  • 2.3Theoretical Frameworks in Sales Promotion
  • 2.4Effectiveness of Sales Promotion Strategies
  • 2.5Online Sales Promotion Techniques
  • 2.6Consumer Behavior in Response to Sales Promotion
  • 2.7Impact of Digital Marketing on Sales Promotion
  • 2.8Case Studies on Successful Sales Promotion Campaigns
  • 2.9Challenges in Implementing Online Sales Promotion
  • 2.10Future Trends in Sales Promotion

Chapter THREE

SYSTEM DESIGN AND IMPLEMENTATION

  • 3.1Research Design
  • 3.2Sampling Techniques
  • 3.3Data Collection Methods
  • 3.4Data Analysis Procedures
  • 3.5Research Ethics
  • 3.6Instrumentation and Tools
  • 3.7Validity and Reliability
  • 3.8Limitations of the Methodology

Chapter FOUR

SYSTEM TESTING AND EVALUATION

  • 4.1Overview of Findings
  • 4.2Analysis of Sales Promotion Impact
  • 4.3Customer Responses to Online Promotions
  • 4.4Comparison of Different Sales Promotion Strategies
  • 4.5Influence of Digital Platforms on Sales Promotion
  • 4.6Recommendations for Effective Sales Promotion
  • 4.7Implications for Marketing Strategies
  • 4.8Managerial Insights from the Findings

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

  • 5.1Summary of Findings
  • 5.2Achievements of Study Objectives
  • 5.3Contributions to Knowledge
  • 5.4Practical Implications
  • 5.5Recommendations for Future Research
  • 5.6Conclusion

Thesis Abstract

        The scope of this project is to proof that sales promotion for any product can be done on the internet taking Heineken beer of the Nigerian Brewery new life Ife road, Alakia Adegbayi Ibadan as a case study.

          Chapter one talk about the uses of internet, the problems of low coverage and the money required to carry our sales promotion of Heineken beer which the existing system eradicating those problems which is the reasons of writing this project and the methods that is used carrying out.

Chapter two is all about that some great man has written about this project topic that is online sales promotion.

Chapter three I wrote brief ground about my case study which is Heineken beer of Nigeria brewery plc Ibadan Oyo state Nigeria. All the tools that the outdated, existing manual way of conducting sales promotion. The solution wider coverage, time management resources (money), management etc. that my system is bringing to the company. Also the types of programme used to design to setup of instrument which HTML.

Chapter four this is where the design of the system is shown the necessary things that are to be input to the programme how the output of the system will look like and the work, which the system will do before producing out the output.

Chapter five is only telling you how the pages of the website are developed.

Chapter six is revealing hat the system required to operate

Chapter seven the chapter summarized, concluded and recommend this project


Thesis Overview

<p> </p><p><strong>1.0 &nbsp; &nbsp; INTRODUCTION</strong></p><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The internet played a vital role in the world and most especially in the performance of many organizations. It has been so common in most companies in the world are connected to the internet.</p><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The internet system is an innovative web bases solution useful for organization and companies to improve sales of their goods and services. Online and virtual environment as an enormous network of millions of computer allowing communication throughout the world. Internet is related to e-commerce, since it based on electronic.</p><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; E-commerce also known as electronic commerce consist of the buying and selling of product and services over electronic media such as internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the advert of internet. A wide variety of commercial activities conducted in this manner spuring and drawing on innovation in electronic funds transfer (EFT), Supply chain management (SCN), internet marketing, online transaction processing (OTP), electronic Data interchange (EDI), inventory management system and automated data collection system.</p><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Modern electronic commerce typically uses the world wide web at least as some point in the transaction life cycle although. It can encompasses as wider range of technologies &nbsp;such as e-mail. Electronic commerce that is conducted between business is refer to as business to business. Business to business can be open to an interested parties such as commodity exchange or limited to specific, pre-qualified participants such as commodity exchange or limited to specific, pre-qualified participants.</p><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Electronic commerce in generally considered to the sales aspects of e-business. It also consist of the exchange of data to facilitate.</p><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The financing and payment aspects the business transaction. It has changed over the 30 years. Although the internet become popular world wide in 1994. It took four years to introduce secretary protocol and DSL what is it allowing continual connection to the internet and by the end of 2000 a lot of European and American business companies offerd their service through the world wide web.</p><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The e-commerce meant the facilitation of commercial transaction electronically, using technology such as electronic data interchange (EDI) and electronic fund transfer (EFT)both introduce on the 70’s allowing to send commercial document like purchase order or invoices electronically.</p><p><strong>1.1 &nbsp; &nbsp; STATEMENT OF PROBLEMS</strong></p><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The research has proved that there are many problems in the current way of sales i.e. manual, TV, radio and printing press, medias through inflexibility. Exposure low cordages, time hand space is barrier, inaccurate. These are major problems that many organization and companies are facing in performance their sales in manual and local was. It is time consuming thinking about the areas and customer that are to be reached</p> <br><p></p>

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