The Role of Marketing in Creating Customer Value
Table Of Contents
- 1.Introduction
- 1.1Background of the Study
- 1.2Research Objectives
- 1.3Significance of the Study
- 2.Literature Review
- 2.1Customer Value and Perceived Benefits
- 2.2Marketing Strategies for Value Creation
- 2.3Customer Relationship Management
- 3.Methodology
- 3.1Research Design
- 3.2Data Collection Methods
- 3.3Sampling Techniques
- 4.Understanding Customer Value
- 4.1Customer Needs and Expectations
- 4.2Value Propositions and Differentiation
- 4.3Measuring Customer Perceived Value
- 5.Marketing Strategies for Value Creation
- 5.1Product and Service Innovation
- 5.2Pricing and Value Communication
- 5.3Branding and Customer Experience
Thesis Abstract
This research project aims to explore the fundamental role of marketing in creating customer value. The study will investigate how marketing strategies and activities contribute to the perception of value by customers, leading to customer satisfaction, loyalty, and long-term relationships. Additionally, the project will analyze the impact of customer value creation on organizational performance and competitiveness.
Thesis Overview
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