The imapct of staff customer relationship on organizational image (a case study of united bank for africa (uba) plc)

Thesis Overview

<p> </p><p><strong>1.1 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</strong><strong>INTRODUCTION</strong></p><p><strong>BACKGROUND OF THE STUDY</strong></p><p>The staff customer relationship is a contractual relationship staff are the most important channel of communication the outsider’s opinion of the organization will be based almost entirely on the staff he knows or encounters and where by the employee is inefficient or surly the will be his (i.e. customers) image of the organization</p><p>On the other hand in any business &nbsp; where products or service are sold or rendered the customer is the key success many year ago, one of Americas greatest the whole principles of customer relation in few word the customer is always right.</p><p>Customer can make or break any commercial enterprise if they are pleased with what they buy and happy about their treatment they will continue to buy and tell their friends but if the product service or treatment is un satisfactory the customer will not only stop buying but also will tell their friends and acquaintance about the unhappy experience.</p><p>Staff relations with customers are often as much as a management problem as public officer because every organization wants to create an image for itself. Good staff customers relationship goes hand in hand it is difficult indeed to draw a line between them because staff has repeated contract with the public. The contact provides the best means for two way communication. They permit an exchange of question and answers this proving an opportunity to explain persuade. They also make it possible to offend or err.</p> <br><p></p>