The role of product management in the marketing of banking service

Thesis Abstract

This study Examined the role of product management in  the marketing of bank service.  Some of the objectives of this study were.

1.                 To find out the difficulties environment in the process of product management in first bank and

2.                 To determine, if the management of the bank  product leads to increase product quality

3.                 To offer possible solution and suggestion for addressing such  problem or make recommendation that lead  better customer relationship.

4.                 To determine the effect of product management bank on profitability.

Based on these objectives, hypothesis were formulated , Data were sourced, extensive literature review on text book, journal and materials on the area of the study was carryout, while primary data sourced from respondent.

The population of he study include.

Bank personnel and customer of the said bank in Aba metropoli.

Burley formular was used based on census figure of 1991 population

The data collected were analyzed using simple percentage and statistical table.

A careful study  of data collected shown the following.

1            That services rendered by the said bank stagy the customer but      not effective and efficiently as possible .

2.          It show that with a well organize product management will leads    to increase in the adoption process    of the  product by the       consumer with these it make it possible for them to compete       effective with other organization in same business .

3        The researcher agrees that the managers and bank directors   agrees that product management is very a necessary in marketing      activities of every organization or business.

The researcher the following recommendations after careful study of the finding.

1.       That the organization should increased the activity that is      associated with product management which will bring about increase in sales of the  product and also organization image.

2.          The employee of he organization should be educated more of the   importance of product management in an organization

3.       The organization should seek support from consumer customer      of the organization in order help in  given information needed for         proper product development and management.  In doing these a          welfare department need to be establish in the organization.

The researcher concluded that the organization should be up and doing in product management to produce services that will effectively and efficiently satisfy the customer needs.