INTRODUCTION
LITERATURE REVIEW
RESEARCH METHODOLOGY
DATA PRESENTATION AND ANALYSIS
SUMMARY, CONCLUSION AND RECOMMENDATIONS
In both developed and developing countries, the government is turning to small and medium scale industries and entrepreneurs, as a means of economic development and a veritable means of solving problems. It is a seedbed of innovations, inventions and employment. Entrepreneurship is as old as Nigeria and had contributed to the growth of the economy. Presently in Nigeria, SMEs assist in promoting the growth of the country’s economy, hence all the levels of government at different times have policies which promote the growth and sustenance of SMEs.
This paper identifies the orientation of SME’s and entrepreneurial trends in Nigeria, tackles the operational definition and scopes, and describes the role of the Nigerian government as a participant, regulator and facilitator, both legally and politically in the growth of SMEs and entrepreneurship. It identifies the marketing problems of SMEs and entrepreneurships in Nigeria, the provision and enactment of beneficial and supportive laws, the provision of infrastructural facilities, constant man-power and development, direct financial assistance to SMEs and the establishment of finance institutions to support SMEs. It identifies the roles of SMEs in Nigeria’s development and growth. It discusses the entrepreneurial thoughts, problems and advance practical marketing solution. It concludes by clearly specifying the role of marketing to the survival of SMEs and entrepreneurship in Nigeria, and relevant recommendations. For SMEs to survive marketing practice and principles must be given prominence.
📚 Over 50,000 Research Thesis
📱 100% Offline: No internet needed
📝 Over 98 Departments
🔍 Thesis-to-Journal Publication
🎓 Undergraduate/Postgraduate Thesis
📥 Instant Whatsapp/Email Delivery
The research investigates how speakers manage meaning across languages in multilingual settings by proposing a Pragmatic-Narrative Alignment Model. It aims to e...
A Framework for Cross-Sensory Narrative in Contemporary Art Design is about how artists combine multiple senses—such as sight, sound, touch, and even smell or...
This research explores designing and validating a framework that combines data from multiple sensing modalities to predict hazards in real time. The central ide...
This research explores a resilience-based framework to optimize crop yields in agroforestry systems, integrating trees with crops to enhance productivity, stabi...
The research focuses on designing and validating a competency-based framework to guide agricultural science education reform. It asks how education for future a...
This research explores how an interconnected digital and human-centered learning environment can promote transformative outcomes in adult education. It asks whe...
This research explores how animal behavior in natural systems can be understood through a unified networking-based framework that links individual actions, soci...
This research explores how to develop a practical framework for antimicrobial stewardship (AMS) in small animal veterinary practice. In human and animal health,...
This research investigates how cities can manage growth and development in a way that is resilient to shocks (like floods, heatwaves, or economic downturns) by ...