Effect of consumer behavior on insurance business in nigeria
Table Of Contents
- PagesTitle Page iCertification ii Dedication iiiAcknowledgment ivAbstract vTable of contents viCHAPTER ONE1.0 Introduction 1-
- 41.1 Statement of the problem 4-
- 61.2 purpose of study 6-
- 71.3 Research question 7-
- 81.4 Research hypothesis 8-
- 91.5 Significance of the study 9-
- 101.6 Scope of Study 10-
- 111.7 Limitation of the Study 11-
- 121.8 Definition of Terms 13 ReferencesCHAPTER TWO: LITERATURE REVIEW2.0 Introduction 14-
- 152.1 Historical Background of Insurance in Nigeria 15-
- 162.2 Characteristics in Insurance Science 16-
- 192.3 Role of Insurance in an Economic Redeployment1 19-
- 222.4 The Concept of Consumer Behaviour 22-232.
- 4.1Consumer Buying Decision Process 23-282.
- 4.2Determinants of consumer Behaviour 28-252.
- 4.3Factors Affecting Consumer Behaviour 35-
- 362.5 The Buying Decision Making Unit 36-
- 402.6 Bases for Market Segmentation 41-
- 422.7 Factors Contributing to Buying Behavior of Insurance in Nigeria 42 ReferencesCHAPTER THREE: Research methodology3.0 Introduction 47-
- 483.1 Research
- 483.2 Restatement of Research Question 48-
- 493.3 Restatement of Research Hypothesis 49-
- 503.4 Research Design 50-
- 513.5 Research of the Study
- 513.6 Research Instrument 51-
- 523.7 Data Analysis 52 References 53CHAPTER FOUR: Data Analysis and Interpretation4.0 Introduction
- 544.1 Analysis 1 Demographic Information 55-
- 594.2 Analysis 11 59-
- 664.3 Testing of Hypothesis 66-73 References 74CHAPTER FIVE: Summary of Findings, Recommendations and Conclusion5.0 Summary of Findings 75-
- 765.1 Recommendations 765.
- 1.1 Aggressive Awareness 76-775.
- 1.2 Improved Economic Situation 775.
- 1.3 Improved Claims Management 775.
- 1.4 Introduction of Micro-Insurance Products 775.
- 1.5 Aggressive Marketing Strategies 77-785.
- 1.6 Improved Technological Innovation
- 785.2 Conclusion
- 785.3 Suggestions for Further Studies 78 Bibliography Questionnaire
Thesis Abstract
This study investigates the determinants of the effect of consumer behaviour on insurance business in Nigeria. It analyze the interpretation of data collection from respondents.
The research questionnaire were draw to get data from banking, civil service, self employed, married/single and divorced. The result of the questionnaire were used for positive correlation co-efficient which means that consumer perception about risk influences the desire to buy insurance.
The study recommends the price of insurance significantly affect the proportion of income spent on insurance consumers.
Thesis Overview
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