An investigation into the impact of digital banking on traditional banking services: A case study of commercial banks in [specific country]

Thesis Abstract

Abstract
This thesis investigates the impact of digital banking on traditional banking services within the context of commercial banks in a specific country. As technology continues to revolutionize the financial sector, digital banking has emerged as a disruptive force reshaping the way financial services are delivered and consumed. The study focuses on understanding how commercial banks in [specific country] are adapting to the digital transformation and the implications this has on their traditional banking services. The research is structured around the following key components introduction, background of study, problem statement, objectives of study, limitations of study, scope of study, significance of study, structure of the thesis, and definition of terms. The literature review delves into ten essential areas related to digital banking, traditional banking, and the interplay between the two. By examining existing studies, theories, and trends, the literature review provides a comprehensive understanding of the subject matter. The methodology chapter outlines the research design, data collection methods, sampling techniques, and data analysis procedures employed in this study. Through a mixed-methods approach, including surveys, interviews, and data analysis, the research aims to uncover insights into how digital banking is impacting traditional banking services in commercial banks. The findings chapter presents a detailed analysis of the data collected, highlighting the key trends, challenges, and opportunities identified during the study. By comparing digital banking practices with traditional banking services within commercial banks, the research sheds light on the evolving landscape of financial services in the digital era. In the conclusion and summary chapter, the thesis synthesizes the main findings, discusses their implications, and offers recommendations for commercial banks to navigate the digital banking landscape effectively. By emphasizing the importance of innovation, customer-centricity, and strategic adaptation, this study aims to provide valuable insights for commercial banks in [specific country] to thrive in an increasingly digital-centric environment. Overall, this thesis contributes to the existing body of knowledge on digital banking and traditional banking services, offering practical implications for commercial banks seeking to leverage digital technologies to enhance their service offerings and remain competitive in the evolving financial ecosystem.