The study was designed to analyze the marketing of banana and plantain in Enugu State.
Table Of Contents
Chapter ONE
INTRODUCTION
- 1.1Introduction
- 1.2Background of Study
- 1.3Problem Statement
- 1.4Objective of Study
- 1.5Limitation of Study
- 1.6Scope of Study
- 1.7Significance of Study
- 1.8Structure of the Research
- 1.9Definition of Terms
Chapter TWO
LITERATURE REVIEW
- 2.1Overview of Marketing
- 2.2History of Banana and Plantain Marketing
- 2.3Marketing Strategies in Agriculture
- 2.4Consumer Behavior in Agricultural Products
- 2.5Competitive Analysis in the Banana and Plantain Market
- 2.6Marketing Channels and Distribution
- 2.7Pricing Strategies in Agricultural Markets
- 2.8Promotional Activities in Agriculture
- 2.9Global Trends in Banana and Plantain Marketing
- 2.10Sustainability Practices in Agricultural Marketing
Chapter THREE
RESEARCH METHODOLOGY
- 3.1Research Design
- 3.2Sampling Techniques
- 3.3Data Collection Methods
- 3.4Data Analysis Procedures
- 3.5Questionnaire Design
- 3.6Ethical Considerations
- 3.7Validity and Reliability
- 3.8Research Limitations
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- 4.1Analysis of Data
- 4.2Demographic Findings
- 4.3Marketing Strategies Effectiveness
- 4.4Consumer Preferences
- 4.5Competitor Analysis Results
- 4.6Distribution Channel Evaluation
- 4.7Pricing Impact on Market Share
- 4.8Promotional Activities Impact
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- 5.1Summary of Findings
- 5.2Conclusion
- 5.3Recommendations for Future Research
- 5.4Implications for Marketing Practice
- 5.5Contribution to Knowledge
Thesis Abstract
This study was undertaken to analyze resource productivity inornamental plants production within Jos metropolis of Nigeria. Thestudy covered Jos North and Jos South local government areas. Thespecific objectives include identifying the effect of socio-economicfactors on resource productivity, determining costs and returns, andresource productivity in ornamental plants production.An extensive literature review was carried out to provide an indepthknowledge of the study. The cluster sampling procedure wasused because the nurseries are located in clusters. Data was collectedfrom the nursery owners. Six respondents from each cluster and fiveclusters from each local government area were selected using thesimple random sampling method at each sampling stage. Each of thetwo local government areas was administered the 30 questionnairesmaking a total of 60 respondents.Results revealed that 60% of respondents were aged between 41– 50, while 80% had some years of tertiary education. Also 60% of therespondents’ nurseries were less than a quarter of an acre. About 40%had horticulture as their primary occupation, while 40% and 20% hadbusiness and civil service respectively as their primary occupation.The ornamental plants producers made a net farm income ofN351,196 per annum and a naira invested gave returns of N1.10.The regression analysis gave positive coefficients for labour,cuttings, pesticides, water, top soil and polythenes which weresignificant (P<0.05). However, manure, fuel transportation and annualrent had negative coefficient. Also the regression coefficient of socioeconomic variables such as education, age, nursery size were positiveand significant. Household size had a positive coefficient but wasinsignificant (P<0.05). Ornamental production experience had anegative coefficient and was insignificantThis study was undertaken to analyze resource productivity inornamental plants production within Jos metropolis of Nigeria. Thestudy covered Jos North and Jos South local government areas. Thespecific objectives include identifying the effect of socio-economicfactors on resource productivity, determining costs and returns, andresource productivity in ornamental plants production.An extensive literature review was carried out to provide an indepthknowledge of the study. The cluster sampling procedure wasused because the nurseries are located in clusters. Data was collectedfrom the nursery owners. Six respondents from each cluster and fiveclusters from each local government area were selected using thesimple random sampling method at each sampling stage. Each of thetwo local government areas was administered the 30 questionnairesmaking a total of 60 respondents.Results revealed that 60% of respondents were aged between 41– 50, while 80% had some years of tertiary education. Also 60% of therespondents’ nurseries were less than a quarter of an acre. About 40%had horticulture as their primary occupation, while 40% and 20% hadbusiness and civil service respectively as their primary occupation.The ornamental plants producers made a net farm income ofN351,196 per annum and a naira invested gave returns of N1.10.The regression analysis gave positive coefficients for labour,cuttings, pesticides, water, top soil and polythenes which weresignificant (P<0.05). However, manure, fuel transportation and annualrent had negative coefficient. Also the regression coefficient of socioeconomic variables such as education, age, nursery size were positiveand significant. Household size had a positive coefficient but wasinsignificant (P<0.05). Ornamental production experience had anegative coefficient and was insignificant
Thesis Overview