Assessing the knowledge and awareness of agricultural students about agricultural marketing and value chains

Thesis Abstract

This research project aims to assess the knowledge and awareness of agricultural students about agricultural marketing and value chains. Agricultural marketing plays a crucial role in connecting farmers with consumers and ensuring the efficient distribution of agricultural products. However, limited knowledge and awareness among agricultural students about marketing strategies and value chains can hinder their ability to effectively participate in the agricultural market. This study will evaluate the current level of knowledge and awareness among agricultural students regarding agricultural marketing and value chains. Through surveys, interviews, and data analysis, this research will identify gaps in knowledge and propose strategies to enhance the understanding of agricultural marketing among agricultural students. The findings of this study will contribute to improving the education and training of future agricultural professionals, enabling them to make informed decisions and contribute to the development of sustainable and profitable agricultural value chains.